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January 22nd 2024

Floret Originals: Your Questions Answered

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Floret

Ever since we announced that we would be releasing the breeding varieties into the world, we’ve been overwhelmed with so many excited emails, messages, and questions. Below you’ll find answers to some of the most common ones. 

If you have a question that is not answered here, be sure to leave it in the comments section below. 

I’m confused. What exactly is a Floret Original? How are they different from the varieties you’ve carried in the past?

One thing I didn’t realize until we started making this big transition was how many people thought that every variety of flower seed that we’ve carried in our shop was bred here on the farm. While I love that you have that much faith in us, the vast majority of varieties we’ve offered through our shop were already in existence and collected from a network of specialty growers or were produced here in our fields. The difference with the Floret Original varieties is that they were either developed through many seasons of careful selection on the farm or were actually born here!

Over the last 7 years, we have been working on developing these new varieties to help give local growers an advantage in the marketplace and open up a whole new world of possibilities for the seasonal flower movement. 

We’ve focused our efforts on flowers that are easy to grow, thrive in a wide range of climates (especially those that are hot or humid), and are both vigorous and healthy so that even beginning gardeners will have success with them. Potential candidates are measured against a set of strict criteria, including long stems for cutting, beautiful coloring, and a unique form that will lend itself to flower arranging. 

To ensure that local growers have the advantage over imported blooms, we’ve been focusing on breeding flowers that don’t ship well (dahlias, celosia, and zinnias) so if floral designers or wholesale flower sellers want to get their hands on them, they will have to buy them locally or learn how to grow their own.

Erin Benzakein in the back of the Floret truck surrounded by buckets of breeding varietiesAre you going to offer any other seed besides the Floret Originals in the future? Where can I find cress or sweet peas? Help!

It has long been a dream of mine to have our little seed company transition to specializing in farm-bred varieties. After many years of diligent work, we have finally reached that point!

Moving forward we will only be offering Floret Original varieties or special flowers that need our help to be preserved. It is a bittersweet moment because I love all of the flowers that we’ve had the pleasure of sharing with you in the past, but in order to give the breeding varieties the time and attention they need, it’s important that we focus our efforts. 

We have created a series of special resources to help you find new and wonderful sources for seed. I’m excited to introduce you to my very favorite companies (many of which are still family-owned) and help play matchmaker between you and them. Be sure to read Floret’s Favorite Specialty Seed Sources

A huge thank you to everyone who has ordered seeds from us over the years. Your support has allowed our family farm to grow and thrive and I’m excited to share this next chapter with you. 

My farm is small and every square foot counts. What percentage of the plants will come back true to the photos on your site? 

These special varieties have been grown in isolation, either through distance or inside of covered hoop houses, and refined through a process of roguing for the past 6 to 7 years. 

We have grown out and trialed all of the seeds that we’re offering to ensure that each one is of the highest quality and what we’d consider a stable variety, meaning that at least 90% (or more) of the plants will produce flowers that are true to type. 

Please note that there will be some slight variations of flower size, form, or color and you will occasionally find some off types (a few brightly colored flowers are the most common surprise) but for the most part, the vast majority of the plants that come from each packet of seed will resemble their photos and descriptions.

If you have become accustomed to growing hybrid flowers (like the Zowie or Uproar series zinnias, Pro Cut sunflowers, etc.) that are 100% uniform, you may be surprised or a little frustrated by the diversity found in our seeds. If you need every single plant to perform in an identical manner then these varieties are probably not for you. 

Over time, these varieties will be refined even further as we work to select fuller flowers and a more uniform color presentation, but I am excited to have you try them in their current, not-quite-perfect state and see what you think.

If you are planning to save seed (for your own personal use) and discover an off type in the mix, be sure to remove (rogue) it out of the patch so that all of the flowers that you’re growing and saving are the ones you desire.   

Can I grow out and resell the seed from Floret Originals or Dawn Creek seed varieties?

One question that we get very often is “Can I grow and sell the seed from your Floret Original varieties?” I’ve also seen a number of small farmers growing out the seed they purchased from Dawn Creek and offering it as their own without permission. I understand the excitement about these new beauties, and because the seed is limited, people see an opportunity for their businesses. 

But we have poured a tremendous amount of time, effort, and resources into developing these varieties and ask that you do not reproduce their seed, for sale, without permission. With that said, I would love for you to grow and save seed from these varieties for your own personal use (including breeding work) and to share with your family and friends. You are more than welcome (and highly encouraged) to grow and sell the fresh flowers and potted plants from these magical varieties as well! 

An important thing to note is that before we ever started growing out the Dawn Creek zinnia varieties for seed, we reached out to Kori, expressed our interest, and asked for permission. Once permission was granted, we came to an agreement on a royalty structure so that she would receive a percentage of sales from any variety that was derived from her original seed.

In order for independent plant breeding to become a more viable occupation, it is extremely important that plant breeders are both acknowledged for their incredible contributions and fairly compensated for their work. 

To summarize, the unauthorized production of seeds with the intent to sell, renaming of varieties, or reselling of packets purchased from Floret without permission is prohibited.

At this time, we are the only source for these seeds, but if you are interested in potentially becoming a licensed seed grower in the future, please fill out this form.

 

Are the Floret Originals varieties available wholesale? I’d love to offer them in my catalog or shop!

Currently, we do not have enough seed to offer Floret Original varieties in volume to other seed companies or retailers. However, if you would like to join our waiting list, please complete this form.

Eric Budzynski checking on seeds pods laid out to dryWhy do the Floret Original varieties cost more than other seeds?

A tremendous amount of time and effort has gone into breeding these special new varieties and we’ve done it on our own, right here on our farm. We have spent the last 7 years working to figure out how to breed new varieties, get them to come back true to type, and master the art of seed saving. 

This is a very uncommon approach in the flower seed industry. Typically all of the new varieties that are brought to market come from large corporations with breeding facilities located near the equator, where they can grow year-round and have access to very affordable labor. Their seeds are produced on a massive scale and distributed through a global network of dealers, brokers, and seed companies. The end consumer (the farmer or home gardener) is the last person in the chain and is many steps removed from the original source, not knowing how their seeds were produced and who grew them.

What makes this project so special is that we’re doing the work right here on our farm and can share the process and journey with you. We have been working to create what the flower community felt was missing from the marketplace—I like to think of these seeds as “created by the people, for the people.” And now that some of the Floret Original varieties are ready to go into the world, we can deliver them directly to you and bypass all of the middlemen along the way. 

When it comes to pricing, we’ve tried to strike a balance between recouping the investment that has gone into this self-funded project, while also making these seeds as affordable as possible for gardeners and farmers. While the higher cost (when compared to standard varieties) might mean that you are only able to get one packet of the seeds you desire versus multiples, I do hope that it doesn’t prevent you from being able to grow them at all. 

One of the ways we plan to help offset the higher cost of these seeds is by teaching you how to save your own later this summer. We’ve been busy writing and filming a new Seed-Saving Mini Course that I can’t wait to share more about soon.

Erin Benzakein and other members of Team Floret threshing seedsI’m trying to find information about flower seed saving, and I can’t find anything. Can you point me in the right direction?

I know how frustrating it can be when it comes to trying to find information on flower seed saving and breeding because so few resources currently exist. If you haven’t already read Tiffany Jones’ book, The Zinnia Breeder’s Handbook, or Kristine Albrecht’s Dahlia Breeding for the Farmer-Florist and the Home Gardener both are wonderful resources. 

For the last few years, we have been working on documenting the process that we go through to save flower seeds here on the farm. It is an incredibly complex topic and there is so much to learn and know. It’ll be a while before I can share this massive project, but the thought of all of this information becoming publicly available sometime in the future is very exciting! 

In the meantime, we’ve been working on a special new Seed-Saving Mini Course that will do a deep dive into saving celosia, dahlia, and zinnia seeds which will be available later this summer.  It will cover information about the differences between open-pollinated and hybrid varieties, isolation distances required to ensure that varieties come back true to type, and step-by-step instructions on how to go about harvesting and cleaning seeds on a home scale.

How many seeds come in each packet?

The number of seeds per packet will vary based on the specific variety.

Celosia will have a minimum of 100 seeds per packet, dahlias will have at least 25 seeds, and zinnias will include a minimum of 50, enough to grow a nice big patch of each one. 

Are your seeds certified organic?

Here on the farm we use organic growing practices but are no longer certified (although we were for more than a decade). All of the seeds that we offer are non-GMO, open-pollinated, and untreated. 

If you need a letter stating this for your certifier please email [email protected] and we can send one along. 

Do you have any tips for growing the new breeding varieties? Each seed is so precious and I want to make sure I do everything right!

We’ve created some wonderful resources to help you have success growing the Floret Original varieties this season.

Every seed order leaving the farm will come with a beautiful printed growing guide that includes a step-by-step seed-starting tutorial, flower-growing advice, and detailed growing instructions for celosia, zinnias, and dahlias (from seed). We had so much fun putting together this photo-filled booklet to accompany these special varieties! 

The same growing instructions that are in the booklet can also be found in the Resources section of our website. Be sure to check out How to Grow Celosia, How to Grow Zinnias, and How to Grow Dahlias from Seed

And in mid-February, we’ll be releasing our Winter Mini Course Seed-Starting 101. In this video series, I will show you how to start seeds even if you don’t have a greenhouse, how to care for young seedlings until planting time, and how to avoid common mistakes. The course is free, all you need to do is sign up. 

Floret Originals blooms arranged in vessels on shelvesCan I grow celosia, dahlias, and zinnias in pots?

If you have a small space or don’t have any actual ground to grow in, you can plant in pots. Be sure to choose the largest container possible, at least 3 gallons (11 L). It’s important to keep in mind that when you grow any plant in a container, it will require a lot more care than a plant growing directly in the ground. In addition to needing regular deep watering, especially during the height of summer, container-grown plants need to be fertilized monthly with a balanced liquid fertilizer.

If you’re looking for varieties that have a more compact growth habit, some great options are Celosia Coral Reef, Dusty Rose, and Pink Chenille, Dahlia Cancan Girls and Petite Florets, and Zinnia Little Flower Girl and Victorian Wedding.

However, you can experiment with any of the varieties and see which ones do best in containers and raised beds.

If things sell out, will you be restocking? What does it mean when a variety says “Sold Out” or “Coming Soon”? 

To know if we will be restocking a variety, there will be a little flag in the upper right-hand corner that either says “Coming Soon” or “Sold Out.” If it says “Coming Soon” the variety will be restocked later this spring. 

To be notified when the variety you’re interested in comes back in stock, be sure to use the “Email When Available” feature within the product’s description. When seed is restocked you will receive an email.

Can you send seed for the Floret Original varieties internationally? 

We have been hard at work trying to figure out all of the logistics involved in shipping Floret Original seeds abroad. We spent countless hours doing research, meeting with inspectors, applying for phytosanitary certificates, and sending test shipments to numerous countries around the world. 

Despite our best efforts, we still haven’t cracked the code on this process and unfortunately won’t be able to offer this special service at this time. To learn more, please read our International Seed Shipping Update blog post.

Will items in my cart be held for me? 

This is a tricky one because we have no control over the system that processes orders and inventory once the products are live on the site. Items are removed from inventory as purchases are completed and because of this, the items in your cart will unfortunately not be held. For the best experience, we recommend having your list ready and checking out as soon as possible. 

How should I store my seeds if I don’t want to plant them all right away?

If stored properly seeds can remain viable for many, many years. Be sure to keep them in a cool, dry place out of direct sunlight. A plastic tub or jar with a lid tucked in the garage or basement works great. 

Rodents can be an issue, so be sure that your seeds are stored in a critter-proof container to protect them.

If you have questions that haven’t been answered above, please leave a comment below. 


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172 Comments

  1. Helen Kendall on

    I am contacting you from New Hampshire (zone 4).I am researching how to begin a small scale flower growing business.I have ordered some of your books.I have just become aware of your on line courses.Our internet service is up and down today so i hope you get this,I want to know if you are still offering on line classes or workshops,dates and cost.If there is a way for me to see the schedule and cost I appreciate you responding.

    Reply
  2. Wynne on

    When applying sluggo, does it go onto top of the weed barrier or underneath the weed barrier?
    Thanks,
    WA

    Reply
  3. Alicia on

    My Zinnia seedlings are on their second leaf, and a few of the leaves look a bit dwarfed. Should I fertilize them…and if so, what is the best seedling fertilizer to use?

    Reply
    • BriAnn, Team Floret on

      50% strength liquid fish emulsion tea can be used on young seedlings.

  4. Pam Beavers on

    A few of my zinnia seedling’s first leaves are turning yellow. Today I noticed the same with a few dahlia seedlings. I did water them using water treated with a water softener. Could that be the culprit?

    Reply
  5. Brenda on

    One quick question I have is pertaining to saving the seeds from your new varieties… In order for the saved seeds of your zinnias to come out true to form in the years to come, I would need to make sure that I only plant your zinnias this year. Is that correct? Otherwise the zinnias seeds may have been cross-pollinated with other varieties of zinnias in or around my garden. Could you please confirm this?
    You’ve encouraged us to save seeds as a way to off-set the extra cost of your seeds. But it seems, too, that it would limit us to only planting Floret seeds. I am eager to grow my new zinnias, but don’t want to ruin the seed harvest by cross-pollination.

    Reply
    • BriAnn, Team Floret on

      Different varieties will cross pollinate. We will be sharing a new seed saving resource later this year!

  6. CJ Whitehead on

    My Victorian Wedding seedlings are in the ground here in South Central Florida, it’s the middle of March 2024 and looks like summer is coming early this year.

    I’m so excited and hopeful to see these little darlings pop up against the outside perimeter of my little cottage garden white picket fence.

    I’ve caught the Floret Original Fever! Much thanks and appreciation to Erin and her wonderful team for all the hard work, sweat and tears.

    I will send pictures of my results as soon as I’m able.

    Reply
  7. Karen Murphy on

    Amazed at the speed in which they got mailed! Like the fairies helped!

    Reply
  8. Elizabeth on

    Hey I have been buying seeds from you for the past couple of years. Looks like your prices have gone up. I was getting seeds packs for $5.95 was wondering if you will have any seeds at a lower price this season?

    Reply
  9. Stephanie Bric on

    Hello
    Love your site and books
    Do you have a publish guide for how many years your various seeds are viable
    Thank you
    Stephanie

    Reply
  10. Leah Kosiek on

    will you be adding these to the library soon?

    Reply
  11. sonya Wray on

    Hi can you please let me know if any shops in England, France, Italy or Switzerland will be selling your seeds so I can get some please. Many thanks

    Reply
    • BriAnn, Team Floret on

      We are the only shop that carries our Floret Original seeds.

  12. Janie on

    Hello,

    I never understood why someone can breed a beautiful Dahlia & sell the tubers and anyone can take that tuber and sell it for profit. That never made sense to me.

    Reply
  13. Christina on

    Just beautiful! Can you winter sow the dahlias? I’ve never had dahlia seeds!

    Reply
  14. Claire Sibley on

    I made my purchase using the Shop app. The money was successfully removed from my account, and I received an order confirmation from Shop, but I did not see any email confirmation from floret. Should I be worried?

    Reply
    • BriAnn, Team Floret on

      I was able to find your order and send the confirmation to your email address. Please email us at [email protected] if you have any issues and we’ll be happy to help!

  15. Clara on

    When you were breeding the Floret originals how did you know to distinguish them as completely “new varieties” as opposed to offshoots of already existing flowers? In other words how do you know when to classify a flower you’ve bred/seen/etc. as a new variety? Thank you in advance for your time!

    Reply
  16. Jodie on

    Approximately how many seeds per pack?

    Reply
    • BriAnn, Team Floret on

      The number of seeds per packet can be found on the description pages of each variety in our shop.

  17. Susan Wilcox on

    Hi, I just ordered my seeds using your bulk option. Beautiful. Thank you. Can’t wait to get started as I have a greenhouse waiting as we hopefully begin to warm up here in Connecticut.

    Reply
  18. Margaret McEntee Camden on

    I just placed my seed order today! Last year followed your seed planting technique and it worked wonderfully!
    I don’t have a greenhouse so will start planting the seeds inside in “seed cells”! I have a mud room and hope it works!!

    Reply
  19. Jo on

    I was hoping to have some seeds sent to Canada and then on to New Zealand but our government has rigid rules – so I was just wondering if the dahlia seed packets list the genus and species? The zinnias should be ok as you have them labelled as zinnia elegans. I just don’t want the dahlia seeds destroyed on arrival. Congratulations on the new seed varieties – they look amazing!

    Reply
  20. Amy on

    I’m still trying to find out where the sale is?

    Reply
  21. Sandra brady on

    How long do the seeds last in the packages if I don’t use them all in first year?

    Reply
    • Erin on

      You can store them for 2-3 years in a cool, dry place.

  22. Laurie P. on

    Just placed My first order at 12 noon ET. ALL went smoothly and quickly! SO excited to se the seeds come in the mail! THANK YOU SO MUCH!!!

    Reply
  23. Mary Leverette on

    Please IGNORE my previous comment about ordering sweet peas seeds. I read further & figured it out. I’ve ordered from Select Seeds. Best of luck with your Originals!

    Reply
  24. Gail westfall on

    I was able to place order by 12:10 but now stuck on getting available shipping rates? What can I do?

    Reply
  25. Kaitlin on

    Sooo excited! I’ve decided to try my hand at dahlias… in Texas. We’ll see how it goes. 😅 I’ve got a pack of Petite Florets on the way!

    Reply
  26. Judith Halliday on

    I have been fascinated with your flower farm and the stunningly beautiful bounty you have created. I was so moved by your video of Alla in the Ukraine and now your Floret Originals. How tremendously proud and excited you and your family must be.

    Judith
    British Columbia, Canada

    Reply
  27. Pam on

    Big THANKS to the Floret Team!! This is my very first order and I’m truly excited and nervous!

    Reply
  28. Diane on

    Can we order a small quantity of seed packets…because we have a small garden area. I am thinking less than ten…??? Thank you you work soo hard and it’s soo beautiful ❤️

    Reply
  29. Cornelia Carey on

    I am moving to a place where I can only container garden… What has been your experience growing your zinnias in containers?

    Reply
  30. Emilia on

    Well Done Floret! Been following since the start of your journey.
    Wondering if the deep,velvety fall colors of dahlias will be offered one day? The burgundies & rusty/oranges that look & feel like velvet that I remember at a farm stand here on the North Fork of Long Island.
    Thank you for showing those in the know about you & your team the beauty of nature if you know where to look!

    Reply
  31. Lynn Trew Kirkbride on

    This is very exciting! I’ve followed you for years but I’m a home gardener and just want enough for my own personal flower beds. Do you have to buy them in bulk 25 seeds or can you buy them in smaller quantities? They are so beautiful and I would love some in my home garden!

    Reply
  32. Traci Jo on

    Good morning Floret team! WOW!! So excited to purchase these seeds tomorrow! Thank you for all of your hard work! will the slae of these seeds start at 12:01 a.m. PST?

    Reply
  33. Nan on

    Truly inspiring & majestic!! WAY TO GO FLORET TEAM!! So exciting that this big day has arrived. Thank you for sharing this beauty with the world!

    Reply
  34. Mary on

    I want to order for myself tomorrow as well as some separate gift orders. Can I do that on the same call or do I have to make separate ones?

    Reply
  35. Judith Madden on

    Sent email to support as well
    It would be helpful to know the weight (in grams, but I can convert) of the packets. Canada has limit of small seed . Up to 500grams there is no paperwork/permits/fees. Over that…..paperwork and delays. I’d like to order the collection, but hate filling out forms 🤷🏻‍♀️

    Reply
  36. Kelly Crabb on

    Erin. I know I have commented on your original post about Golden Hour, but I am OBSESSED. A little over five years ago, I had to abruptly end a 20+ year career as a self-employed photographer at the ripe age of 43 when my hands went numb due to nerve damage in my neck. Not only that, I was told I couldn’t sit at a desk for work or lift more than 10 lbs maybe for the rest of my life. I did not have a plan B. I was devastated. I have grieved so much of that loss, and been so disoriented as a creative the last several years trying to find my way. I started watching “Growing Floret” and wept through every episode. I had been dabbling with gardening but knew there was something deeper stirring in me. Last summer, I poured myself into my first attempt at a cut flower garden using only your seeds. My husband helped with everything. It ignited something in both of us, but he specifically said he has never seen me happier. We would take barefoot walks in and around our whopping 500 sq foot garden at golden hour and I would use my phone to capture things as best I could (but Chris can for sure understand it is just not the same). Learning from you and feeling empowered by your generous giving of information launched my heart into the statusphere last summer and we’re now dreaming of moving to land after our youngest son graduates from high school in two years so I can have more room to play and grow. I have found my greatest creative love through flowers, which is saying A LOT since leaving my beloved photography career behind. Nothing would make me happier than having Golden Hour seed (followed by Autumn Blaze, as fall color was always my favorite to shoot in). But even if I don’t win this, I want to say thank you AGAIN for the gift you have given me. And for all the beauty you are putting out into the world both with the seed you have breeded and just by being you. We are all better because you are unabashedly you, using your gifts and passions to show us all what we are capable of when we step out in faith and cocreate with nature. I am forever grateful. (@iamkellycrabb – formerly @vine.and.gather on IG)

    Reply
  37. Kalie Mills on

    Beyond excited for this sale! I need to spend some time thinking about what I want for this season. So grateful for all the resources you and your team put together to make us successful! I grew may of the seeds you sold last year and had a beautiful flower patch. Thank you!

    Reply
  38. AlexAndria Winans on

    I have a question, in regards to saving the zinnia and celosia seeds from floret originals being released 2/6. I am a small scale flower farmer, this will be my 3rd season growing flowers on a small amount of land. I will only being purchasing like a packet of a few of the ones you are releasing. I would really like to save the seeds for next year, but will they be true to form? I know about cross pollination, even if a neighbor is growing say zinnias. Speaking of the zinnias, they are what I am most excited for and I’m praying you don’t sell out 2/6 in like minutes or something and I don’t have time to complete my purchase of a few packets. I don’t have a large production nor the ability to separate my varieties. Will you offer suggested ideas for that? Is it possible to save the seeds and still get close to the original the following year when planting in the same area? Otherwise this would potentially be the only year with the ability to grow these zinnia varieties, unless you plan to sell them every year. But with the cost, as a small farmer just starting out, as much as I love these varieties, understand and support the work it takes to grow them, I need yearly cost effectiveness as well. Any resources you could share for that would be so helpful!

    Reply
  39. Linnea on

    This is all so exciting and interesting, I hope to get a few packets to bring your magic of flowers to my garden!

    Reply
  40. Jane on

    Cannot wait for the seed sale!! Which of the Floret originals would you recommend growing in containers?

    Reply
  41. Jennifer on

    Will you using Shop Pay or Apple Pay apps as a form of payment?

    Reply
  42. Rachel on

    Was bee’s choice an “original”? If so, will you still be selling those seeds? Sorry if this is an obvious question, thank you.

    Reply
  43. Bridgette on

    Hello,
    Would you still be selling other types of flowers seeds in the future?
    Thank you!

    Reply
  44. Briana Z on

    I would love to purchase your seeds, but I live in Texas. Will the heat hinder the flowers growth?

    Reply
  45. Viv on

    Thank You! for all the years of work/effort . I’m so happy for you all!! Been with you..watching from the beginning. Hoping I can grow these beauties to sell at my small market. I’m older now, …had to slow down some. But .. so glad I’ve seen all this come to fruition! Keep blooming…and blessings to all of you!!

    Reply
  46. Jennifer on

    Will these Floret Originals continue to be offered every year, after this initial release?

    Reply
  47. [email protected] on

    I am not a business grower. As an 83 yr old gardener am I allowed to order seeds from you? Your flowers are beautiful. Thank you

    Reply
  48. Julie on

    At what time is the release so that i can convert it to my time here in Qc. CANADA.
    Its been sold out every morning i woke up to order the past years. I dont wanna miss this one. Im beyond excited, i wont sleep the whole day before so i dont miss it haha.

    Reply
  49. Ginny on

    I would love to try some dahlia seeds

    Reply
  50. So So Koutis on

    I am so excited for the release of the new color of zinnias!
    Every day I am figuring out where to plant them and will I have enough room ? What will a pair them up with place them by dahlias or mums maybe in front of some sunflower?
    Gardening Connect to my grandfather I never got to meet him but he loved growing zinnias and large foot ball mums.
    when I see the zinnias pop out of the ground I know he is saying well hello and when I pinch the mums back at the beginning season I think this is what my grandfather would have smelled like if I got to hug him. Thanks for helping me grow some new memories
    So So

    Reply
  51. Ashley R on

    Will there be a bundle option for this sale? Either for adding all of a variety to cart in one click ? Or for the entire collection among the celosia , Dahlias and zinnias? I’m getting so nervous about getting the ones I want at this point I’d buy the entire collection to get them .

    Reply
  52. Juliet Taylor on

    My heart is full of joy as I see these beautiful flowers! Thank you for all the time you all have put into creating and sharing them!
    I am most excited for the Zinnias Golden Hour and Alpenglow & the Rose-gold celosia!
    Thank you, thank you for these creations!

    Reply
  53. Linda on

    Hi, you show growing in a greenhouse. Is that better than outside? How do u get your flowers so tall?

    Reply
  54. Lacourarie Marion on

    Bonjour, je suis française et j’ai découvert votre livre il y a quelques mois.
    Je suis émerveillée par votre travail.
    Maraîchère, j’aimerais aujourd’hui développer les fleurs coupées sur mes parcelles en complément du maraîchage. Cependant, je n’arrive pas à me fournir vos variétés préférées du livre malgré une recherche poussée chez différents semenciers professionnels.
    Pourriez-vous m’aider à trouver un semenciers qui livre en France vos variétés de fleurs ?
    Merci pour votre retour et longue vie à la beauté de votre ferme florale!
    Marion
    Maraîchère en bio à Valence (16460)

    Reply
  55. Sunny Tyndall on

    Just here to say you and your team are an inspiration. Spring can’t come soon enough!

    Reply
  56. Casey McCagh on

    Erin,
    To prevent the flowers from crossing how far away should one type of zinnia be from another type? Thanks your stuff is amazing!

    Reply
  57. Duana on

    Hello floret team,
    I think I understand the difference between hybrid and open pollinated seeds. Erin said all floret originals are open pollinated so I can safely save the seeds and plant them later and get flowers true to the parent plants. My question is, if I buy more than one zinnia varieties for examples: Golden Hour, Precious Metals, Dawn Creek Pastels, Unicorn and plant them in close proximity, would I still get seeds that are true to their parents? Like If I collect seeds from Precious metals, would they still produce Precious Metals or would I possibly get a new cross from the different types of zinnias? What if I also grow Benary’s Giants in the same garden?

    Thanks for your input.

    Reply
    • Erin on

      If you keep the individual varieties isolated from each other the saved seed will come back true. If you grow them all together the seed will produce a mix of the varieties you collected it from, plus lots of new crosses.

  58. Soo-Jean Yee on

    Hi there, I so love what you are doing and your dedication to sharing your knowledge and teaching others. It’s been painful trying to find information sometimes and I love who Floret is and how you are so willing to help others. My question is will you be selling your tubers again at any point or will you be purely seed selling from this point?

    Reply
    • Erin on

      At this point we’re focusing all of our effort on seed and breeding new varieties.

  59. Brenda on

    How much is shipping?

    Reply
  60. Seadanes on

    Are the seeds available only online or can we come to the farm to purchase?

    Reply
    • Team Floret on

      They are only available in our online store. Thanks for asking!

  61. Lillian on

    Some growers in Iowa are saying they already have the breeding variety seeds secured prior to your sale. Is this true?

    Reply
    • Erin on

      We’ve sent out some special seed collections to farmer friends but other than that, no one has these yet.

  62. Adelia on

    I stumbled on Floret when the Magnolia Network premiered. I have been in love with all things Floret ever since. I have loved everything I have purchased and also things that I have purchased from other companies that you have recommended.
    I will say I feel a little nervous about being fast enough to get the things I want in the sale. Last time you sold out faster than was anticipated. I know that happens when you have such an awesome product. I also want to thank you for all the free information you so readily share with the world.

    Reply
  63. Sandra on

    On February 6 what time does your seed sale begin online? Congratulations on such an accomplishment!!! Deep thanks!

    Reply
    • Erin on

      It will start at 9am PST on February 6th.

  64. Jordan on

    How many packs of one variety do you recommend for a smaller garden?

    Reply
    • Erin on

      One packet will be plenty!

  65. Nancy Rabinowitz on

    It’s too hard for a small scale gardener to choose! I love the softer colors in both the Celosia and the Zinnias. The Celosia I am hoping to snag are Vintage Rose, Dusty Rose and Limonatta. Zinnia favorites are Golden Hour, Precious Metals and Dawn Creek Blush and Pastels. The Petite Florets Dahlias were made for me.

    Reply
  66. Deb krrueger on

    Such a beautful and admirable business! Loved my sweet peas..anxious to try new things as well..keep up the hard work…Deb Krueger..Selah..Wa

    Reply
  67. Zofia Sablik on

    Thank you Erin and Team Floret for your incredible dedication and effort to bring forth this most beautiful collection of Floret Original seeds , not only in an array of shapes and exquisite colors ,but also fully tested for its most desired qualities and growing reliability .Congratulations on arriving at this amazing milestone .

    Reply
  68. Rachel H on

    How many seed packets do you have? I am seeing all the hype/ comments and likes. I’m starting to get worried that I might need to take a day off of work to order a packet! 😂

    Reply
  69. Farrah Malone on

    Are the prices correct? I see Zinnias at $17.95 and $19.95? Is this per pack?

    Reply
  70. Mirna on

    I loved it all your new colors blends of zinnias! And all new seeds coming up this spring. I very excited to looking forward to get some of your creations. God bless you all! To make this possible new trends!

    Reply
  71. Kelley on

    These seeds are adding so much pending joy and excitement for the warmer days of spring/summer! I’ve spent many years imagining what these flowers would look like in a vase in my home and I cannot wait to fulfill that dream! Thanks for all your dedication and work!

    Reply
  72. Cris on

    Will there be a list w photos of what will be available so we can make our list before Feb 6th?

    Reply
  73. Jen on

    Not a question, but I’m so excited for these to be released! I already have an alarm set for February 6th!

    Reply
  74. Naima on

    Am I allowed to sell the flowers I grow from your seeds? (I’m starting a cut flower farm)🤍

    Reply
  75. Judy on

    I am excited to grow the precious metals zinnia and basically all the Zinnias yours and the Dawn Creek variety. I haven’t grown celosia before but it will be in my garden this year. I am so excited to get my hands on these.😁

    Reply
  76. Barbara Berger on

    Thank you for the opportunity to grow these gorgeous flowers. Please enter my name into the drawing if this is the place to do it.

    Reply
  77. Anne Ferguson on

    I guess I missed the step for giving my two cents for the drawing???
    I drool over your pastel mixes spf: glowing embers celeosa and dawn creek pastel zinnias WOW! You have been my favorite flower company for years (and the squirrels too) and have been following you happily from your start. Saved a magazine story about you and your very youngsters..So glad to see your hard works paying off. What a lovely way to service the world. The Force is obviously with you all!
    An old fan, Anne

    Reply
  78. Heather Huerta on

    Hi! What time will your seeds be for sale on Feb 6th? Thanks so much!

    Reply
  79. Liza on

    So excited for the sale of the floret collection. If I may I have a question…. Will the sale of the new collection be posted on the workshop class blog? Just as a curtesy reminder.

    Reply
  80. Brittany on

    How will any of these seeds do in the desert? I believe I’m in Zone 8

    Reply
  81. Linda Marie Hanen on

    Hello
    Are all the seeds able to be grown in Zones 3-5?
    Thank You

    Reply
  82. Bre on

    This is so exciting! Congratulations Erin & Chris & the entire Floret team for your dedication to this goal. Thank you for your incredible work, not only in the growing and saving these new seeds over the years, but in sharing your journey from the beginning on the blog! Each post is full of such valuable information. Thank you, thank you!

    Reply
  83. Bobbie Moore on

    Think I lost my original post I had started! So- I am delighted to meet these beauties. My daughter in Minnesota introduced me to your site! I am in Alabama, have a long growing season. I am fairly new to flower growing but am very experienced with plants. We grow a very large garden and give the produce to the community. If my flower dream works out- I will expand the bouquets to the church and nursing homes. The dahlias, celosias and zinnias will pair well with my antique roses. We started with some Dollar tree seeds for fun last year and seems as if every seed planted popped right up. The joy of seeing the birds and the butterflies- my neighbors bees- enjoying themselves is a treat. We look forward to shopping your seeds.

    Reply
  84. Kristi Brumbaugh on

    Is there a certain time of day (on the 6th) the sale goes live? Want to make sure I’m ready!!

    Reply
    • Erin on

      It’s at 9am PST on February 6

  85. Danielle Scuderi on

    I am GEEKING OUT over here! I cannot wait for these seeds to go on sale. Thank you once again for your passion and hard work. I hope I can get my hands on a couple packets before they all sell out, I’m a bag of nerves but in a fantastic way!

    Reply
  86. Isa Rivero on

    Where can I buy Earl Grey Sweet Pea, now that you longer offer it?
    I can’t find it anywhere. Thank you!

    Reply
  87. Naima on

    Soo exited for all these beautiful seeds!!
    Will you also have a sale next year with the same varieties?

    Reply
  88. Gayle Schneider on

    I can only imagine the volume & variety of email questions you have been receiving to decide to put together such a detailed, helpful & comprehensive response! Appreciation & kudos to you & your team for this!

    Reply
  89. Jess on

    Are there any varieties within a category (zinnias, celosia plume, cockscomb, etc.) that you’ve found to have longer or shorter vase life? Just curious if the more ruffled/frilly ones have similar performance to the more traditional forms. Thank you and can’t wait!!

    Reply
  90. Dori on

    Are any of your zinnia seeds resistant to powdery mildew?
    Thank you!

    Reply
  91. Gina Teri Mansfield on

    Hi – Quick question. Is the Dahlia “Bee’s Choice” I purchased last year from Floret an “Original Floret?” This inquiry mind wants to know…😉

    Thank you!

    Reply
  92. Rochelle Davidson on

    great information and looking forward to seed starting videos. I hope I manage to get seeds, and if I do I figure, based on your processing estimates of 4 – 6 weeks that means seeds will be arriving anytime from first week to end of March. Will that allow enough time to germinate and plant the seeds this year? I live in Vancouver, BC, zone 8. Many thanks for this and all the information and community you have created, Rochelle

    Reply
    • BriAnn, Team Floret on

      There will be enough time to plant them when they arrive.

  93. Mary Smith on

    Thank you for the info. I do have one question … I have no where to start plants from seeds. Can I just plant the seeds directly into the ground? If so, would I wait until all frost is over? Thank you!

    Reply
    • BriAnn, Team Floret on

      We’ll be sharing how to start seeds indoors with minimal space in our Winter Mini Course (sign up here: https://workshop.floretflowers.com/2024-winter-mini-course-opt-in). We suggest starting them indoors for the best results but they can be planted directly into the ground several weeks after the threat of frost has passed, but keep an eye out for critters that like to munch on the new green growth.

  94. Laura Burns on

    Thank you so much! I do have one question. Where can I find those super tall row hoop covers you show pictured above? Just what I need.
    Thanks!

    Reply
  95. Cyndi Tippett on

    Thank you for the information and your hard work on growing “the babies”. I look forward to getting some of your seeds. You are the reason I have been able to enjoy growing flowers from seeds…the success I had the first year was unbelieveable and I have jumped down the “growing seed” rabbit hole. I expanded my little venture this year…two grow lights, two warming mats etc. Your tutorials were easy to watch and follow. The joy of seeing the seeds pop out of the soil and then eventually produce stunning flowers is beyond words. I am so excited about getting my seeds going in March. Thank you…your efforts are seen and appreciated.

    Reply
  96. Vera Novik on

    Thank you so, so much for all you do!! The detailed answers are a great. I’m a formal designer and florist who spent my childhood years in Ukraine, in my parents flower greenhouses of flowers. After becoming a mom, somehow organically, I have started growing my own flowers for ourselves and friends & family. I know how much work and effort it takes to grow beauty. I’m so amazed and proud of Erin, her family and the entire team. May God bless you with health, abundance of sunshine and water and overall health of the soil and plants. Do continue developing, expanding, cultivation and passing forward HIS beauty to humanity. And, may all the growers who are planting florets beautira be abundantly blessed!! Anticipating to plant your seeds in my garden beds as well.

    Reply
  97. Patty on

    How can we get on the pre-sale list

    Reply
  98. Evy on

    I just read your beautifully and thoughtfully written Q & A. Please thank you and your team for this very informative blog. I learned not only answers to the questions I appreciate the clarification of thiughts I didn’t even know I needed to know! If that makes sense. Thank you also to your supporters who asked these questions.

    I really appreciate the heart and soul you and your husband give to everything you do. I’ve ordered many Floret products as gifts and look forward to ordering Floret Originals as unique gifts for friends and family. Thank you for making this world a better place in the Floret Way.

    Reply
  99. Janet Murphy Shope on

    I’m really excited to grow some of these beauties out here on the farm. Can’t wait to see the response from our customers when they get tucked into bouquets! Thank you for all you do to help us out here!

    Reply
  100. Kristine Hill on

    I made sure to save a vacation day to be home and ready for Florets Original Seed Sale ! The Super Bowl of seed Sales is going down February 6th the true Grit and Grind. Thank you Team Floret for bringing us this opportunity!!! So glad I won’t have to be Quick Draw McGraw !!! 🙌 ♥️ 🙌

    Reply
  101. Lisa PORFIRIO on

    Congratulations on this amazing transition! I am trying to find the seed source for Mignonette/Reseda Odonata that I used to purchase through Floret. I did go to the library and found the entry but did not see a seed company listed in the “Source” section. Any help that you can provide would be greatly appreciated!

    Reply
  102. Amy Gallagher on

    Thank you so much for putting these out into the world! I can’t wait to grow them and appreciate all the hard work that went into this.

    Reply
  103. Melissa on

    Those dahlias look so fun! I really prefer growing them from seed, I’m so bad at saving tubers it just works out better. Can’t wait to try your new varieties!

    Reply
  104. Pamela Burke on

    when seeds say attracts pollinators. or bees love them do they offer food/ pollen to them or only attract them?

    Reply
    • BriAnn, Team Floret on

      They have open centers for bees and other pollinators to easily access the pollen.

  105. Diane Millett on

    Can you share information on how to create good soil

    Reply
  106. Julia on

    What are some of your favorite dahlia and zinnia combinations? They’re all so pretty I’ve had the hardest time deciding which zinnias to pair with the dahlias!

    Reply
  107. Taylor on

    Hi Floret, will you be releasing pricing information soon as well? So excited to grow these in my backyard garden!

    Reply
  108. Jan on

    Would it be better to save the tubers or the seeds from the Floret dahlias after this growing season (thinking ahead)

    Reply
    • Erin on

      If you save the seeds they will produce brand new varieties and it’s really fun! If you find some that you love in the mix you can save their tubers too and grow them again next year. We save all the seeds but only tubers from favorites.

  109. Ellen on

    When will the seeds be shipped if ordering right away?

    Reply
    • BriAnn, Team Floret on

      We will be shipping out orders as quickly as we can as soon as orders are placed, but with the small size of our team, orders could take up to 4 to 6 weeks to process. Once your order leaves the farm you will receive an email with tracking information.

  110. Ellen on

    Which three zinnia varieties among the Floret originals have the largest flowers?

    Reply
    • BriAnn, Team Floret on

      All of the zinnias except Little Flower Girl and Victorian Wedding have larger blooms.

  111. E. F. on

    We all want to know how much zinnia seeds will cost so we can budget. That’s the number 1 question around here, it seems

    Reply
  112. Hannah on

    Can you share what time the seeds will be available for purchase on the 6th? I am hoping to block off time on my work calendar. Thanks!

    Reply
  113. Jennifer on

    Thank you so much for all the new information. I am beyond excited to grow these beautiful new varieties!! Price would be helpful to know for budgeting reasons 😊

    A big thanks to all at Floret for working so hard to make this world a more beautiful place and inspiring myself and so many others to do the same!

    Reply
  114. Sharee Reiner on

    I’m just excited for all of this!! Just can’t wait to see these varieties in person. Thank you and your whole team for working on such beautiful flowers for all of us to make apart of our garden’s

    Reply
  115. Sabrina David on

    I am obsessed with these beautiful varieties. Thank you for all your hard work to provide these to the world. I would love to know how much the seeds will cost so I know which variety I will be able to purchase ahead of time.

    Reply
  116. Dian on

    I enjoy learning so much from you! Thank you for sharing your advice and wisdom with flower gardening.

    The pictures of Timmy are adorable in this post-well done Chris!

    Reply
  117. Gabrielle on

    I’ve loved growing your seeds in my own backyard for cutting my own flowers and f or pollinating my vegetable garden. My kids have loved the flowers as well. I know you wanted to support small time growers, but is it harming them by ordering my own simply to grow them?

    Reply
    • Team Floret on

      Hi Gabrielle,
      We’d love for you to order these seeds, just to be grown in your own backyard! That’s exactly what they are for. Enjoy!

  118. Sydney on

    I’m so excited for this release! Looking forward to sharing some of these beautiful blooms with friends and family this summer. Dreaming, rather romantically, that the seeds I save from several of these varieties this season will reach hands far off into the future and become a new generation of heirloom treasures. Thank you, Floret Team, for all of your focused, hard work! Y’all are rockstars.

    Reply
  119. Suman on

    Thank you for all this information – this is incredibly helpful! I am SO excited to get my hands on these wonderful seeds this year. I was wondering if you would be able to share the pricing information for the seeds in advance, would really help me plan out and triage my seed wish list. Thanks so much!

    Reply
  120. April on

    All helpful information! Could you do a post suggesting which celosias compliment which zinnias, and which dahlias might yield stems good for cutting? I’m wondering if celosia lemonata compliments zinnia precious metals and questions like that!

    Reply
  121. Cindi on

    I would also like to know the price of each pack. I am retired (fixed income) and want to know how many packs I will be able to purchase.

    Reply
  122. Nancy Turner on

    When will you post prices for the seed packets? I’m working on my budget. Thank you!

    Reply
  123. Rachel on

    I’m so excited for these! How much will they cost? Similar to previous pricing?

    Reply
  124. Celeste on

    Everything is so beautiful! I am just wondering when the price of the packets will be posted , I have a budget and just like to plan ahead:) So excited !!

    Reply
  125. Leigh Ann on

    I am so happy that you guys are ready to let those seeds fly across the US! Would it be possible to have a bundle to purchase one packet of all of them at checkout. That would save time in the checking out process.

    Reply
  126. Katie on

    Will your prices be similar to what you have offered in the past? I’m trying to plan for what I can reasonably afford.

    Reply
  127. Christy Church on

    Do you have any variety that will grow well in part shade?

    Reply
  128. Amy on

    When are you going to list your prices?

    Reply
  129. Katharine on

    Very excited for these! Just wondering if you had any sense of their powdery mildew resistance, or if you’d recommend one variety of zinnia over another for those of us that struggle with mildew. Thanks!

    Reply
  130. Sarah Strouse on

    Thank you very much for creating these brand new beauties. I’m so excited to see them blooming at flower farms near and wide in a few short months. Brava!!

    Reply
  131. Leann on

    The royalty and crediting aspect is intriguing. What about sources other than Dawn Creek for Zinnias? Do they require crediting, sourcing, or royalties? Does the same apply to the Texas Plume Vintage Rose Mix? If a specific element is extracted from their original seed source, would any obligations arise?

    Reply
  132. Abbe Kister on

    Thank you for your continued incredible communication and dedication! I am beyond excited for the upcoming sale!! I am a home Gardner and absolutely love everything you and your team do for our world! Will you be blessing us with another season of Growing Floret?

    Reply
  133. Mary Ellen Howard on

    No questions (this post was extremely helpful!) But just want to say I’m SO EXCITED for this sale of your new seed varieties! Thank you!

    Reply
  134. Christine Watson on

    I’ve seen tons of questions regarding the price of each packet. Can you confirm that so we can be prepared?

    Reply
  135. Patricia Ellis on

    This is all a very exciting time for all of us and I can’t imagine how exciting for you!! Congratulations on all the hard work and can not wait to grow your flowers this year in my garden!! Much success!! 🩷🌸🩷

    Reply
  136. Inka on

    Oh I love your seeds and everything you grow. I’m from Germany, I filled out the form so you can include it in the statistics. However, I will not be able to pay over 500.00 dollars. I am sad but maybe I can find a way. Thank you very much and have an excellent planting year

    Reply
  137. Yvonne on

    Wonderful explanations Erin! And Congrats to you and your entire team! What an amazing accomplishment! I am very excited to see some of these beauties come alive in my garden!

    Reply
  138. Wendi DuBois on

    Thank you for this well thought through blog; it’s very helpful. I’m hopeful that I can get some of these beauties! If a variety sells out right away, I assume the seed will likely not be available again until winter of 2025?

    Reply
  139. Lisa Gilmour on

    While I understand that we cannot resell your seeds are we allowed to mention when selling our flowers that the seed was from you? Also are we allowed to sell starter plants of your seedlings? Many thanks

    Reply

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