Floret Online Workshop

Registration for the 2021 Floret Online Workshop opens on October 5 at 9 a.m. PDT and closes October 9 at 5 p.m. PDT.

Absolutely! Flower growers from nearly 50 countries ranging from cool, temperate climates to very arid areas and everywhere in between have successfully completed our course and gone on to build vibrant flower businesses. The workshop covers the fundamentals of growing flowers on a small scale and includes core principles such as seed starting, plant propagation, and use of season extension structures that are applicable or easily adaptable to other climates. Plus, Floret’s marketing tutorials are relevant no matter where you live and grow flowers.

Tuition for the Floret Online Workshop is $1,997 USD. Paying in full is the best value, however we also offer a payment plan option of $379/month for six months. You can choose the option that works best for you when you register.

Once registration is open, you can choose either the “Pay in Full” or “Pay Monthly” option at checkout.

The course includes 125+ videos on a password-protected site, plus a 250-page printed course book. For each of the six modules in the workshop, you'll watch multiple video lessons, which are broken down into bite-sized pieces, making it easy for you to go back and rewatch particular segments. Participants are invited to submit questions to weekly Q&A sessions with Erin and Team Floret and also access the Floret Learning Community, a private discussion group.

Because all the content is online, you can go at your own pace to get through the material. It’s no problem to take a break during your busy times and resume the course once things quiet down. There is no specific time you need to login to access the workshop content. Once the workshop begins and each weekly module is released, you can watch the video lessons whenever it is most convenient for you. You can always revisit a lesson when questions arise about a specific topic, as you have lifetime access to the course materials.

Yes! We’ve had students with varying levels of farming and gardening experience complete the course, including many with no experience at all. For example, Mercedes Attig, a student in our 2020 workshop shared, “This is my first year, and the Floret training was essential. I’ve never even grown flowers before. I had zero experience and never would have been able to do this without the class. I gained at least five to 10 years of experience in six weeks.”

No. Experienced farmers, gardeners, and landscape professionals have greatly benefited from the course. The small-scale, high-intensity methods we teach are unique to the Floret Online Workshop and have helped experienced growers expand their production and make existing operations more efficient, productive, and profitable. Consider Cristina McCutcheon’s words: “I’ve been involved in the horticulture/agriculture industry for almost 20 years, and this is by far the best and most complete presentation of material I have seen. The fact that it also allows those of us who cannot take a break from our lives to attend lengthy programs or become interns is a gift beyond measure. I continue to return to the course offerings and continue to find them an invaluable resource as my farm evolves.”

In the autumn of 2020, workshop students will receive the course materials, recommended reading, and an invitation to join the Floret Learning Community. The first module of the 2021 Floret Online Workshop will be released January 15. We will release one module per week for six weeks. The final Q&A session will be released February 26. Students will have lifetime access to the workshop content, plus all the new material we add to the course each year.

The gap between when registration ends and when the course begins allows us time to print and mail the course books to attendees around the world. Unlike other online courses, we will be sending out physical copies of the material, plus other goodies. We promise it will be worth the wait!

No, there is no extra fee for shipping the course book to you. The cost of the workshop materials is included in the cost of the workshop.

The workshop provides detailed instruction on making and packaging mixed bouquets and flower bunches, but the course does not include wedding-type design tutorials.

There are more than 125 videos, which totals approximately 13 hours of content. Videos cover everything from planning your growing area, to efficient harvesting and social media marketing. There are also tutorials on plant propagation, seed starting, irrigation, season extension, and so much more.

With the new online format, we are now able to accommodate everyone who wants to participate as long as you register during the enrollment period: October 5–9, 2020.

With a new dahlia book coming out and a new farm property to tend, we do not currently have plans to offer any on-farm workshops in 2021.

No, the course is offered as a complete flower growing workshop experience just once per year. As part of the Floret Online Workshop, Erin and Team Floret will go through the course modules with you. We'll also have a group of experienced farmer-florists who will be able to answer your questions and provide additional support.

The Floret Online Workshop is only available as a complete course. Individual modules are not available à la carte.

No, the workshop is a web-based platform, so all you need is an Internet connection. You can access the content on your computer, smartphone, tablet or other mobile device; no special applications or software downloads necessary.

No, unlike other online courses that restrict access to the content after a year, or only allow you to view it on one device, you will have lifetime access to all of the content and any updates we make to the course.