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Online Workshop

2020 Floret Online Workshop

Grow, Harvest and Sell flowers on a small scale

Whether you want to:

grow flowers in your backyard to share with your family, friends and community…

build a flower business from a hobby that you love…

or simply bring more joy and beauty into your life through flowers…

You’re in the right place.

In the Floret Online Workshop, award-winning author and instructor Erin Benzakein pulls back the curtain of her flower-filled world to show you step-by-step how to grow, harvest and sell beautiful cut flowers in your backyard or on a small plot. Filmed over an entire growing season, Erin shares key strategies, systems and time-tested techniques used to build Floret’s thriving, profitable flower business on a tiny two-acre property.

Join flower lovers from around the world who have created abundant cutting gardens, launched successful flower businesses and discovered the joy of growing and sharing seasonal blooms through the Floret Online Workshop. This comprehensive 6-week workshop includes 120+ instructional videos, a beautiful 250+ page printed course book, Q&A sessions with Erin and the Floret Team, support from fellow flower growers around the globe via the Floret Learning Community and so much more. Enrollment in the Floret Online Workshop is offered just once per year. 

Registration for the 2020 Floret Online Workshop is now closed. Sign up for our waitlist to be notified about future Floret workshops. 

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Small Space
Big Impact

No farm required

Learn to grow an abundance of flowers on a tiny plot

In the Floret Online Workshop, you’ll learn that you don’t need a big farm or expansive lot to grow an abundance of blooms. Many students grow flowers in beds in their backyard. Plots are often ¼ acre (.10 hectare) or less.
Floret students grow their flowers on:

  • Backyards
  • Farm fields
  • Side yards
  • Allotments
  • Easements
  • Rural homesteads
  • Urban lots
  • Rented fields
  • Parking strips/verges
  • Churchyards
  • Pastures
  • Former sports fields

Benefits Beyond the Blooms

Gain the confidence, clarity and training you need to live a flower-filled life

    Break through self doubt and uncertainty by building your skills and following Floret’s time-tested techniques to grow an abundant garden and fill you life with flowers.


    Outline your vision, identify your strengths and create actionable goals for your garden, farm or business.


    Gain skills to grow an abundance of flowers on a small plot, no matter where you live.


    Get guidance, encouragement, and support, plus answers to your questions from Team Floret.


    Make new connections, build relationships and make lifelong friends with fellow flower growers.

Course Outline

Six comprehensive modules dive deep into small-scale flower production
Module 1

Getting Clear

Take a behind the scenes tour of Floret. Discover potential sales outlets and learn about various seasonal flower business models for inspiration. Learn key steps to successful goal setting and how to build a business around your strengths. Get expert tips from successful farmer-florists in various climate regions.

Module 2

Planning the Farm

Learn key strategies to design a productive and profitable cut flower garden or small-scale flower farm. Learn to plan and manage annual tasks without overwhelm. Learn the secrets to succession planting and variety selection in order to have a continuous harvest of blooms throughout the growing season.

Module 3

Getting a Good Start

Learn the essentials of producing top quality cut flowers using time-tested, organic growing techniques. Dig deep into seed starting, soil preparation, fertility, plant propagation, high dollar crops and specialty bulbs. Discover growing techniques to increase production and efficiency in small-scale systems.

Module 4

Get Growing

Learn essential strategies for efficient transplanting, weed prevention and flower support systems. Get step-by-step tutorials on everything from a basic irrigation set up to season extension through the use of low tunnels. Get Floret’s list of recommended supplies, tools and gear needed to grow and harvest beautiful blooms.

Module 5

Sales & Marketing

Learn how to effectively price, market and sell your flowers with confidence. Understand and evaluate the various sales channels and value added opportunities for your flowers to decide which is the right fit for you. Learn essential techniques to attract and retain customers on your website and using social media.

Module 6

Caring for Cut Flowers

Discover how to get the longest vase life out of your farm flowers. Utilize Floret’s time-saving techniques to harvest, assemble and package bouquets and bunches beautifully and efficiently. Learn key concepts related to proper stage of harvest and post harvest handling and care.

Every bit of the class is like gold. I have greatly increased my sales because of the Floret Online Workshop. I also saved a ton of work by using the resources, advice on specific seeds and the excel spreadsheet on seed sowing and succession planting. The list goes on and on. The Floret Online Workshop has helped me get my feet under me to grow more flowers for profit in my floral design business. I can grow the exact varieties I want for my design work and also spread the beauty of flowers all around my valley where not many people can easily grow flowers because of our climate.

Brooke Seitz, Barefoot Brook, Saratoga, WY
Floret Online Workshop class of 2019

How Participants Describe the Floret Online Workshop

Inspiring Informative Great Good Empowering Inspirational Enlightening Exciting Comprehensive Brilliant Encouraging Amazing Educational Awesome Life Changing Helpful Wonderful Game Changer Motivating Invaluable

Student Profiles

Click a photo below to read Floret alumni success stories

Learn from Floret founder Erin Benzakein

Internationally renowned flower farmer, designer, author and instructor

Considered to be the country’s most influential farmer-florist, Erin Benzakein has shaped floral design trends, redefined micro-farming and inspired thousands to grow and share seasonal flowers.

Erin and Floret’s original two-acre flower farm have been featured widely in the press and garnered prestigious awards including the Martha Stewart American Made award for Floral & Event Design and Better Homes and Gardens’ blogger award. 

Her first book, Floret Farm’s Cut Flower Garden: Grow, Harvest & Arrange Stunning Seasonal Blooms won the American Horticultural Society’s 2018 Book Award, set sales records at Chronicle Books and continues to inform, inspire and delight flower lovers around the world.

Erin’s passion is cultivating beauty in the world by helping others discover the joy of growing and sharing seasonal flowers. A gifted writer, photographer and teacher, Erin’s popular blog, books, workshops, social media channels and specialty seeds have influenced the flower industry in big ways and small. Thousands of aspiring and established flower growers and florists, including virtually all the emerging leaders in the field, have honed their craft at one of Floret’s workshops. Floret’s training has helped growers from more than 46 countries build thriving flower-based based businesses and fuel a global seasonal flower movement. 


Floret workshops have been featured in
Seattle Times logo New York Times logo New York Magazine logo Country Living logo on Floret

Because of my participation in the workshop I am now in a position to offer my seasonal market style bouquets not only to independent high end stores but also mainstream stores in Ireland. This is life changing for me personally but having the opportunity to connect with Irish consumers at this level would have been unimaginable two years ago. The thoughtful presentation, down to earth practical advice and instruction will help change the face of flower consumption in Ireland for the better.

Mags Riordan, Bumblebee Flower Farm, West Cork, Ireland
Floret Online Workshop class of 2018


. Connect. Ask. Share. Support. Celebrate.

with fellow students & Team Floret

The Floret Online Workshop is not just a course, it is also a vibrant, supportive community.

When you enroll, you’ll be invited to join an incredibly talented and unbelievably kind group of fellow flower growers from all over the world.

Connect with other students and Team Floret inside the Floret Learning Community forum where you can ask questions, share ideas, get encouragement and access valuable resources.

The Floret Online Workshop Support Team will be here to share what they’ve learned with you, lift you up, answer your questions, cheer you on and support you in big ways and small.

“Flower Friends for Life”

Make connections and build relationships

Check out this lovely group of Floret gals from Tennessee! We all met today for the first time to talk the magical language of Floret and discuss all the wonderful things Erin has taught us. We came from all over the state. I drove three hours! It was all worth it. We all come from different backgrounds, but share the same passion and desire to become successful flower farmers. We talked for hours, and probably could have gone late into the night. It was so nice to go gang busters and talk as much about flowers as we wanted with people who wanted to listen. Watch out Tennessee! Here we come! Thank you Erin for changing lives, equipping us with knowledge, and encouraging even the smallest and most timid of beginners, like me. You are growing a lot more than beautiful flowers. You are growing an entire new community that has discovered the joy that can come from creativity and hard work.

Floret Online Workshop Support Team

Our amazing team of experienced growers will answer your questions and support you throughout the six-week workshop

Julio Freitas

The Flower Hat

Stephanie Hall

Sassafras Fork Farm
North Carolina

Jenn Henry

Field Day Creative

Mimo Davis

Urban Buds

Marina Michahelles

Shoving Leopard Farm
New York

Shanti Rade

Whipstone Farm

Angie Tomey

Little Boy Flowers

Gretchen O'Neill

Petals, Ink.

The Floret Online Workshop is the reason my farm has succeeded this year. It is the MOST inspiring, MOST comprehensive course on cut flowers you could ask for. The material is clear, extremely accessible, and they hook you up with awesome moderators who are available to answer all your questions! I’m a single mom of two, and I needed all the help I could get to ensure my business didn’t sink. This course saved me years of muddling and thousands of dollars worth of mistakes. In my first year, I was able to charge straight ahead, with 40 CSA members, a season of super fun workshops, and week after week of sold out markets. If you really want to dig deep into growing cut flowers, take this course.

Sarah Adams, Alberta Girl Acres, Vulcan, AB, Canada
Floret Online Workshop class of 2018

Beautiful Printed Course Book

As a registrant, we’ll mail you a 250+ page printed course book which contains more than a decade’s worth of information and resources including:

Business Model Profiles: Gain insights on top flower varieties and sales outlets from other experienced flower growers across a range of climates and regions.

Sales & Marketing Primer: Growing beautiful cut flowers is only half the battle. Learn key techniques to sell your blooms, get premium prices and grow a waiting list of eager customers.  

Wedding Flower Guide: Wedding flowers are a great added income source, but they can be stressful. We’ve taken the pain out of the process by including our step-by-step planning and pricing guide.

Planning Tools: Save valuable time and avoid frustration by using our planning tools and worksheets to grow flowers efficiently.

Flower Pricing Guide: This invaluable guide includes pricing from across the United States, organized by region. 

Production & Earnings: Flowers are one of the most profitable specialty crops that you can grow. We’ll show you all the techniques we use to maximize production and earnings growing flowers on two small acres.

Beautiful Business Ideas

Learn creative ways to sell your homegrown flowers, including: 

  • Florists 
  • Roadside stands
  • Build your own bouquet events
  • Weddings & special events
  • Bouquet subscriptions
  • Chefs & restaurants 
  • Flower trucks
  • Farmers markets
  • Pick your own flower patch
  • Charitable organizations
  • Agritourism
  • Flower workshops

Unknowns aren't the only thing on the other side of fear; there are also rewards beyond anything you can imagine. Do it scared. Lean into the discomfort and see what successes await you.

Kate Lindhorst, Bluhen Acres, Nichols, New York
Floret Online Workshop class of 2019


We Bring Floret’s Beloved Training to You

Over the years we welcomed hundreds of aspiring flower farmers and established floral designers to our on-farm training workshops. Attracting flower lovers from around the world, these 3-day events consistently sold out within minutes of going on sale. Unable to support the demand for the live events, we created an easier, more accessible way to help other flower lovers: a video-based course. All of Floret’s renowned training is now available at your online; no airfare, hotels or time away required.

As a participant, we’ll take you behind the scenes and show you how we grow so much beauty on so little land. From the first seeds we plant in the spring to the abundant summer harvest, we’ll show you step-by-step how we do it all.

We filmed the Floret Online Workshop over the course of an entire year, which now allows you to see farm tasks unique to each season. Concepts that were impossible to demonstrate in person due to time constraints and seasonality are now covered in depth in this comprehensive six-week course.

The Floret Online Workshop videos are viewable on any device, so you can go at your own pace and watch our training videos whenever you want and as many times as you want. As a registrant, you’ll have lifetime access to the course content, including any new videos or resources added in the future.

Follow your dreams…you don't have to become a full time farmer, but you can bring joy into your life and a stranger’s life by creating a small space to grow flowers and create beauty. You will be amazed by what you can grow in a small little area. Someone said to me when I started this adventure ‘never die not knowing.’

Carolyn Thompson, Willow & Mabel Garden Co., Poulsbo, Washington
Floret Online Workshop class of 2018

Frequently Asked Questions

What is the registration period for the Floret Online Workshop?

Registration for the 2020 Floret Online Workshop opens on November 4th at 9 a.m. PST and closes November 8th at 5 p.m. PST.

When does the 2020 Floret Online Workshop begin?

The 2020 Floret Online Workshop begins on January 10th.

Why is there a gap between when registration ends and when the workshop begins?

The gap between when registration ends and when the course begins allows us time to print and mail the course books to attendees around the world. Unlike other online courses, we will be sending out physical copies of the material, plus other goodies. We promise it will be worth the wait!

I live in a very different climate than Skagit Valley. Will the workshop materials be relevant to me?

Absolutely! Flower growers from more than 40 countries ranging from cool, temperate climates to very arid areas and everywhere in between have successfully completed our course and gone on to build vibrant flower businesses. The workshop covers the fundamentals of growing flowers on a small scale and includes core principles such as seed starting, plant propagation, and use of season extension structures that are applicable or easily adaptable to other climates. Plus, Floret’s marketing tutorials are relevant no matter where you live and grow flowers.

What is the cost to enroll in the Floret Online Workshop?

Tuition for the Floret Online Workshop is $1,997 USD. We also offer a payment plan option of $379/month for six months. You can choose the option that works best for you at registration.

Is the cost of the Floret Online Workshop in U.S. dollars?

Yes, the cost of the course is in U.S. dollars.

How do I register using the payment plan option?

Once registration is open, you can choose either the "Pay in Full" or "Pay Monthly" option at checkout.

What is the format of the workshop?

The course includes 120+ videos (approximately 12 hours of video content) on a password protected site, plus a 250+ page printed course book. For each of the six modules in the workshop you'll watch multiple video lessons which are broken down into bite sized pieces which make it easy for you to go back and re-watch particular segments. Participants are invited to submit questions to weekly Q&A sessions with Erin and Jill and also access the Floret Learning Community, a private discussion group.

My schedule is complicated. Will I need to log-in at a specific time each week? What if I fall behind?

Because all the content is online, you can go at your own pace to get through the material. It's no problem to take a break during your busy times and resume the course once things quiet down. There is no specific time you need to log-in to access the workshop content. Once the workshop begins and each weekly module is released, you can watch the video lessons whenever it is most convenient for you. You can always revisit a lesson when questions arise about a specific topic, as you have lifetime access to the course materials.

Will there be an extra charge to ship the workshop materials to me?

No, there is no extra fee for shipping the course book to you. The cost of the workshop materials is included in the registration fees.

Does the Floret Online Workshop include floral design tutorials?

The Online Workshop provides detailed instruction on making and packaging mixed bouquets, but the course does not include wedding-type design tutorials.

How many video tutorials are included in the Floret Online Workshop?

There are more than 120 videos (totaling approximately 12 hours of content) included in the course that cover everything from planning your growing area, to efficient harvesting and social media marketing. We've created detailed tutorials on plant propagation, seed starting, irrigation, season extension and so much more!

Will you be limiting the number of registrants?

With the new online format, we are now be able to accommodate everyone who wants to participate as long as you register during the enrollment period, November 4-8, 2019.

Will you be hosting any on-farm workshops in 2020?

With a new book coming out and a new farm property to tend, we do not currently have plans to offer any on-farm workshops in 2020.

Will you offer the Floret Online Workshop more than once in 2020?

No. We plan to offer the Floret Online Workshop just once per year. We will not re-open registration again until the autumn of 2020 for our 2021 Floret Online Workshop.

Will you offer additional or "standalone" Floret Online Workshops in 2020?

No, the course is offered as a complete flower growing workshop experience just once per year. As part of the Online Workshop, Erin and the Floret Team will go through the course modules with you. We'll also have a team of experienced farmer-florists who will be able to answer questions and provide support throughout the six-week course.

Can I purchase the learning modules individually?

The Floret Online Workshop is only available as a complete course. Individual modules are not available a la carte.

Will I need to download any special software for the workshop?

No. The workshop is a web-based platform, so all you need is an internet connection. You can access the content on your computer, smartphone, tablet or other mobile device; no special applications or software downloads necessary.

Does access to the Floret Online Workshop expire?

No. Unlike other online courses that restrict access to the content after a year, or only allow you to view it on one device, you will have lifetime access to all of the content and any updates we make to the course.

Floret Online Workshop

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