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Floret Online Workshop


BRING YOUR FLOWER DREAMS TO LIFE

MASTER THE SKILLS TO GROW AN ABUNDANT CUT FLOWER GARDEN OR BUILD A FLOWER BUSINESS IN YOUR BACKYARD

Whether you want to:

Grow flowers in your backyard to share with your family, friends, and community …

Build a flower business from a hobby that you love …

Or simply bring more joy and beauty into your life through flowers …

You’re in the right place.

In the Floret Online Workshop, New York Times bestselling author Erin Benzakein pulls back the curtain of her flower-filled world to show you step by step how to grow, harvest, and sell beautiful cut flowers in your backyard or on a small plot. In the workshop, filmed over an entire growing season, Erin shares key strategies, systems, and time-tested techniques used to build Floret’s thriving, profitable flower business on a tiny 2-acre property.

Join flower lovers from around the world who have created abundant cutting gardens, launched successful flower businesses, and discovered the joy of growing and sharing seasonal blooms through the Floret Online Workshop. This comprehensive workshop includes 120+ instructional videos, a beautiful 250-page printed course book, Q&A sessions with Erin and Team Floret, support from fellow flower growers around the globe via the Floret Learning Community, and so much more. Enrollment in the Floret Online Workshop is offered just once per year.

SMALL SPACE: BIG IMPACT
NO FARM REQUIRED

LEARN TO GROW AN ABUNDANCE OF FLOWERS ON A TINY PLOT

Backyards

Farm fields

Side yards

Allotments

Easements

Rural homesteads

Urban lots

Rented fields

Parking strips/verges

Churchyards

Pastures

Former sports fields

BENEFITS BEYOND THE BLOOMS

GAIN THE CONFIDENCE & BUILD THE SKILLS YOU NEED TO LIVE A FLOWER-FILLED LIFE
CONFIDENCE

Break through self doubt by building your skills and using Floret’s time-tested techniques to grow an abundant garden.

CLARITY

Outline your vision, identify your strengths, and create actionable goals for your garden, farm, or business.

TRAINING

Master the specific skills needed to grow an abundance of flowers on a small plot, no matter where you live.

SUPPORT

Get guidance, encouragement, and support, plus answers to your questions from Team Floret.

COMMUNITY

Create connections, build relationships, and make lifelong friends with fellow flower growers through our learning community.

Workshop Features

Learn more about what's included in this comprehensive course
"I have taken other workshops and learned from other farmer-florists that I admire and love, but Erin is an open heart—and that is priceless. This workshop speaks to the heart more than anything else. Thank you for sharing your human struggle with us, for teaching us—not only how to grow flowers and the technical side of business—but for sharing your fears and your weaknesses and your strengths."
Gabriela Salazar | La Musa de las Flores

BEAUTIFUL BUSINESS IDEAS

CONVERT YOUR HOBBY INTO A SEASONAL BUSINESS OR NEW CAREER

Learn creative ways to sell your homegrown flowers, including:

Florists

Roadside stands

Bouquet parties

Weddings & special events

Bouquet subscriptions

Chefs & restaurants

Flower trucks

Farmers’ markets

U-pick flower patch

Charitable organizations

Agritourism

Flower workshops

How Participants Describe the Floret Online Workshop

Inspiring Informative Great Good Empowering Inspirational Enlightening Exciting Comprehensive Brilliant Encouraging Amazing Educational Awesome Life Changing Helpful Wonderful Game Changer Motivating Invaluable

LEARN FROM FLORET FOUNDER ERIN BENZAKEIN

INTERNATIONALLY RENOWNED FLOWER FARMER, DESIGNER, AUTHOR & INSTRUCTOR

Considered to be the country’s most influential farmer-florist, Erin Benzakein has shaped floral design trends, redefined micro-farming, and inspired thousands to grow and share seasonal flowers.

Author of the The New York Times Bestseller, A Year in Flowers, Erin, along with Floret’s original 2-acre flower farm, have been featured widely in the press and garnered prestigious awards including the Martha Stewart American Made award for Floral & Event Design and Better Homes and Gardens’ blogger award. 

Her first book, Floret Farm’s Cut Flower Garden: Grow, Harvest & Arrange Stunning Seasonal Blooms won the American Horticultural Society’s 2018 Book Award, set sales records at Chronicle Books, and continues to inform, inspire, and delight flower lovers around the world. 

Erin’s passion is cultivating beauty in the world by helping others discover the joy of growing and sharing seasonal flowers. A gifted writer, photographer, and teacher, Erin has influenced the flower industry in big ways and small through her popular blog, books, workshops, social media channels, and specialty seeds. Thousands of aspiring and established flower growers and florists, including virtually all the emerging leaders in the field, have honed their craft at one of Floret’s workshops. Floret’s training has helped growers from more than 4o countries build thriving flower-based businesses and fuel a global seasonal flower movement.

FAST FACTS

FLORET ONLINE WORKSHOP BY THE NUMBERS

49

Where Floret Online Workshop alumni grow flowers

125 +

Number of video tutorials included in the course

¼

Typical plot size of Floret Online Workshop students

16 –76

Age range of Floret Online Workshop participants

NO TRAVEL REQUIRED

CARVE OUT MORE SPACE IN YOUR LIFE & YARD FOR GROWING GORGEOUS FLOWERS

Join our virtual classroom and participate in the Floret Online Workshop no matter where you live.

YOUR GOALS

Grow a garden and life you love

YOUR PACE

Learn at your own pace—rewatch the videos as often as you’d like

YOUR LEARNING STYLE

Watch videos and take notes in your course book

YOUR SCHEDULE

Participate whenever and wherever you’d like

YOUR COMMUNITY

Connect with flower lovers all over the world

The Harvard of Flowers.
Cynthia Zamaria | Cynthia Zamaria House & Flower

Who is the workshop for?

The Floret Online Workshop is geared towards:

  • Beginning and intermediate flower growers and gardeners wanting to grow flowers on a small plot, but in a bigger way.
  • Established growers wanting to improve efficiency, elevate marketing, or expand into new outlets.
  • Florists wishing to grow their own seasonal blooms.
  • Gardeners wanting to build a seasonal business, side gig, or new career centered on homegrown flowers.
  • Teachers and garden coordinators for local schools, community gardens, and institutions.
  • "Dreamers" who want to start a flower business.
  • Anyone looking to bring more joy and beauty into their life through flowers.

The Floret Online Workshop is NOT for:

  • Large-scale farmers or tractor-dependent agricultural operations hoping to learn high-tech, mechanized systems.
  • Growers seeking in-depth horticultural lessons or the science behind organic farming or pest- and disease-management systems.
  • Anyone looking for a get-rich-quick scheme. Building and running a flower business takes a lot of hard work and dedication. If you’re not a motivated person and are uncomfortable with challenging situations, this may not be the course for you.
Follow your dreams … you don't have to become a full-time farmer, but you can bring joy into your life and a stranger’s life by creating a little space to grow flowers and create beauty. You will be amazed by what you can grow in a small area. Someone said to me when I started this adventure, “Never die not knowing.”
CAROLYN THOMPSON | WILLOW & MABEL GARDEN CO.
Washington, United States Floret Online Workshop Class of 2018

COMPREHENSIVE. CONVENIENT. LIFETIME ACCESS.

REGISTER ONCE—PARTICIPATE YEAR AFTER YEAR

With lifetime access to the course content, you will get all the new videos, worksheets, and course book additions. Plus, you’ll be invited to go through the workshop each year.

PRESS

FLORET WORKSHOPS HAVE BEEN FEATURED IN:
Country Living logo on Floret
Unknowns aren't the only thing on the other side of fear; there are also rewards beyond anything you can imagine. Do it scared. Lean into the discomfort and see what successes await you.
KATE LINDHORST | BLUMEN ACRES
New York, United States Floret Online Workshop Class of 2019

Student Profiles

FLORET ALUMNI SUCCESS STORIES

ANSWERS TO YOUR QUESTIONS

EVERYTHING YOU NEED TO KNOW ABOUT THE FLORET ONLINE WORKSHOP
FAQ

Get answers to our most common questions

Read FAQ
WORKSHOP CONTENT

Learn more about our training

See curriculum
REVIEWS

Hear what alumni have to say about the workshop

Read testimonials
STUDENT PROFILES

Learn more about our workshop students

Meet students
CONTACT US

Our team is standing by to answer questions

Email Floret

MORE THAN A COURSE: A COMMUNITY

. Connect. Ask. Share. Support. Celebrate.

FLOWER FRIENDS FOR LIFE

The Floret Online Workshop is not just a course, it’s also a vibrant, supportive community.

When you enroll, you’ll be invited to join an incredibly talented and unbelievably kind group of flower growers from all over the world.

  • Connect with other students and Team Floret inside the Floret Learning Community forum 
  • Attend virtual and in-person meet-ups 
  • Ask questions, share ideas, get encouragement, and access valuable resources

The Floret Online Workshop Support Team will lift you up, answer your questions, cheer you on, and support you in ways big and small.

I have made some special friendships with fellow classmates. It started with a meet-up in New Hampshire, which led to two more. We continued communicating via group texts and emails to share tips, successes, and questions. One generous fellow student dug up and brought me white lilac bushes; another gave me a chocolate geranium. We have shared dahlia tubers and even compost worms with each other. They have become a new family for me. I never would have met them had I not participated in this course!
Sharon Hoskins | Brilliant Dahlia Flower Farm
Massachusetts, United States Floret Online Workshop Class of 2020

Frequently Asked Questions

What is the registration period for the Floret Online Workshop?

Registration for the 2021 Floret Online Workshop opens on October 5 at 9 a.m. PDT and closes October 9 at 5 p.m. PDT.

I live in a different climate than Floret. Will the workshop materials be relevant to me?

Absolutely! Flower growers from nearly 50 countries ranging from cool, temperate climates to very arid areas and everywhere in between have successfully completed our course and gone on to build vibrant flower businesses. The workshop covers the fundamentals of growing flowers on a small scale and includes core principles such as seed starting, plant propagation, and use of season extension structures that are applicable or easily adaptable to other climates. Plus, Floret’s marketing tutorials are relevant no matter where you live and grow flowers.

What is the cost to enroll in the Floret Online Workshop?

Tuition for the Floret Online Workshop is $1,997 USD. Paying in full is the best value, however we also offer a payment plan option of $379/month for six months. You can choose the option that works best for you when you register.

How do I register using the payment plan option?

Once registration is open, you can choose either the “Pay in Full” or “Pay Monthly” option at checkout.

What is the format of the workshop?

The course includes 125+ videos on a password-protected site, plus a 250-page printed course book. For each of the six modules in the workshop, you'll watch multiple video lessons, which are broken down into bite-sized pieces, making it easy for you to go back and rewatch particular segments. Participants are invited to submit questions to weekly Q&A sessions with Erin and Team Floret and also access the Floret Learning Community, a private discussion group.

My schedule is complicated. Will I need to login at a specific time each week? What if I fall behind?

Because all the content is online, you can go at your own pace to get through the material. It’s no problem to take a break during your busy times and resume the course once things quiet down. There is no specific time you need to login to access the workshop content. Once the workshop begins and each weekly module is released, you can watch the video lessons whenever it is most convenient for you. You can always revisit a lesson when questions arise about a specific topic, as you have lifetime access to the course materials.

Is the workshop right for me if I don’t have much gardening or growing experience?

Yes! We’ve had students with varying levels of farming and gardening experience complete the course, including many with no experience at all. For example, Mercedes Attig, a student in our 2020 workshop shared, “This is my first year, and the Floret training was essential. I’ve never even grown flowers before. I had zero experience and never would have been able to do this without the class. I gained at least five to 10 years of experience in six weeks.”

I have a background in farming and horticulture. Will the workshop be too basic for me?

No. Experienced farmers, gardeners, and landscape professionals have greatly benefited from the course. The small-scale, high-intensity methods we teach are unique to the Floret Online Workshop and have helped experienced growers expand their production and make existing operations more efficient, productive, and profitable. Consider Cristina McCutcheon’s words: “I’ve been involved in the horticulture/agriculture industry for almost 20 years, and this is by far the best and most complete presentation of material I have seen. The fact that it also allows those of us who cannot take a break from our lives to attend lengthy programs or become interns is a gift beyond measure. I continue to return to the course offerings and continue to find them an invaluable resource as my farm evolves.”

What is the timeline for the Floret Online Workshop?

In the autumn of 2020, workshop students will receive the course materials, recommended reading, and an invitation to join the Floret Learning Community. The first module of the 2021 Floret Online Workshop will be released January 15. We will release one module per week for six weeks. The final Q&A session will be released February 26. Students will have lifetime access to the workshop content, plus all the new material we add to the course each year.

Why is there a gap between when registration ends and when the workshop begins?

The gap between when registration ends and when the course begins allows us time to print and mail the course books to attendees around the world. Unlike other online courses, we will be sending out physical copies of the material, plus other goodies. We promise it will be worth the wait!

Will there be an extra charge to ship the workshop materials to me?

No, there is no extra fee for shipping the course book to you. The cost of the workshop materials is included in the cost of the workshop.

Does the Floret Online Workshop include floral design tutorials?

The workshop provides detailed instruction on making and packaging mixed bouquets and flower bunches, but the course does not include wedding-type design tutorials.

How many video tutorials are included in the Floret Online Workshop?

There are more than 125 videos, which totals approximately 13 hours of content. Videos cover everything from planning your growing area, to efficient harvesting and social media marketing. There are also tutorials on plant propagation, seed starting, irrigation, season extension, and so much more.

Will you be limiting the number of registrants?

With the new online format, we are now able to accommodate everyone who wants to participate as long as you register during the enrollment period: October 5–9, 2020.

Will you be hosting any on-farm workshops in 2021?

With a new dahlia book coming out and a new farm property to tend, we do not currently have plans to offer any on-farm workshops in 2021.

Will you offer the Floret Online Workshop more than once in the coming year?

No, the course is offered as a complete flower growing workshop experience just once per year. As part of the Floret Online Workshop, Erin and Team Floret will go through the course modules with you. We'll also have a group of experienced farmer-florists who will be able to answer your questions and provide additional support.

Can I purchase the learning modules individually?

The Floret Online Workshop is only available as a complete course. Individual modules are not available à la carte.

Will I need to download any special software for the workshop?

No, the workshop is a web-based platform, so all you need is an Internet connection. You can access the content on your computer, smartphone, tablet or other mobile device; no special applications or software downloads necessary.

Does access to the Floret Online Workshop expire?

No, unlike other online courses that restrict access to the content after a year, or only allow you to view it on one device, you will have lifetime access to all of the content and any updates we make to the course.

Floret Online Workshop Waitlist

Sign up to be notified when registration opens for the next Floret Online Workshop.

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Have a question? Be sure to visit our Frequently Asked Questions page.

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