Online Workshops

Floret Online Workshop

Grow, Harvest and Sell flowers on a small scale

Whether you want to:

grow flowers in your backyard to share with your family, friends and community…

build a flower business from a hobby that you love…

or simply bring more joy and beauty into your life through flowers…

You’re in the right place.

In the Floret Online Workshop, New York Times bestselling author Erin Benzakein pulls back the curtain of her flower-filled world to show you step-by-step how to grow, harvest and sell beautiful cut flowers in your backyard or on a small plot. Filmed over an entire growing season, Erin shares key strategies, systems and time-tested techniques used to build Floret’s thriving, profitable flower business on a tiny two-acre property.

Join flower lovers from around the world who have created abundant cutting gardens, launched successful flower businesses and discovered the joy of growing and sharing seasonal blooms through the Floret Online Workshop. This comprehensive 6-week workshop includes 120+ instructional videos, a beautiful 250+ page printed course book, Q&A sessions with Erin and the Floret Team, support from fellow flower growers around the globe via the Floret Learning Community and so much more. Enrollment in the Floret Online Workshop is offered just once per year.

Registration for the next Floret Online Workshop will open in the autumn of 2020.

Join our waitlist to be notified.

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Learn from Floret founder Erin Benzakein

Internationally renowned flower farmer, designer, author and instructor

Considered to be the country’s most influential farmer-florist, Erin Benzakein has shaped floral design trends, redefined micro-farming and inspired thousands to grow and share seasonal flowers.

Author of the New York Times Bestseller, A Year in Flowers, Erin and Floret’s original two-acre flower farm have been featured widely in the press and garnered prestigious awards including the Martha Stewart American Made award for Floral & Event Design and Better Homes and Gardens’ blogger award.

Her first book, Floret Farm’s Cut Flower Garden: Grow, Harvest & Arrange Stunning Seasonal Blooms won the American Horticultural Society’s 2018 Book Award, set sales records at Chronicle Books, and continues to inform, inspire and delight flower lovers around the world.

Erin’s passion is cultivating beauty in the world by helping others discover the joy of growing and sharing seasonal flowers. A gifted writer, photographer and teacher, Erin’s popular blog, books, workshops, social media channels and specialty seeds have influenced the flower industry in big ways and small. Thousands of aspiring and established flower growers and florists, including virtually all the emerging leaders in the field, have honed their craft at one of Floret’s workshops. Floret’s training has helped growers from more than 46 countries build thriving flower-based businesses and fuel a global seasonal flower movement.