Build a thriving flower farm business
Since 2013, Floret workshops have attracted flower lovers from around the world to learn our techniques to grow beautiful, high quality cut flowers on a small scale.
We have taken all of the information we share in our wildly popular sold-out series of in-person workshops and converted it into a more convenient, more affordable and more accessible video-based course so you can learn from Floret no matter where you live. We’ve also added new tutorials, valuable new resources and so much more.
In the new Floret Online Workshop, we pull back the curtain and show you step-by-step how we grow, harvest and sell high quality cut flowers and how we’ve built a thriving, profitable flower business.
Filmed over the course of a season, the Floret Online Workshop takes you behind the scenes and shows you all of the key strategies, systems and time-tested techniques that have contributed to Floret’s incredible success.
Registration for the new Floret Online Workshop will open November 9th and the course will run for six weeks, starting in January 2018. We will not be hosting any on-farm workshops next year and are only offering this online course once each season. So if you would like to learn with Floret, this is your only opportunity in 2018.
Please sign up to receive all the details and to be notified when enrollment opens.Notify Me
…interested in growing and selling flowers on a small scale, but unsure where to start
…eager to build confidence and enhance your gardening and flower farming skills
… yearning to carve out space in your life to cultivate more creativity and beauty
…hoping to connect with the natural world and move away from career paths or circumstances that leave you feeling emotionally drained creatively empty
…interested in connecting with like-minded people that share your passion
… always putting others and other things before yourself, often forgetting to make a little time for yourself or the opportunity to pursue your own dreams
If any of that sounds familiar to you, you’re in the right place. I’ve been there.
As a young mom, I was eager to find a way to build a business that allowed me to stay home with my kids. I wanted to be able to connect with nature and my creative side while also contributing to our household income in a meaningful way. After a lot of trial and error, I was finally able to achieve all of those things and so much more. I’d love to help you do the same.
Floret’s new Online Workshop provides a comprehensive and convenient way to learn how to build a thriving flower business with very little land. Our farm is just two tiny acres!
I created the course that I wish existed when I first started flower farming. I can help you save time and avoid all of the costly, time-consuming mistakes I made. I’ll share all my secrets, show you my systems and illustrate every time-saving technique that I’ve honed over the last 10 years growing flowers.
I’ve specially designed this course for flower lovers who are ready to jumpstart their dreams of building a beautiful, bountiful and profitable flower-based business.
Floret Online Workshop
I’ve welcomed hundreds of aspiring flower farmers and established floral designers alike to Floret for our on-farm workshops. At these three-day intensives, I share everything I’ve learned over the past decade about growing great flowers and building a successful flower business.
Attracting flower lovers from around the globe, our on-farm workshops consistently sell out within minutes of going on sale. Unable to support the demand for additional on-farm workshops and eager to offer an easier, more accessible way to share the beauty of what we grow here at Floret, I decided to bring our training to you.
Floret’s new Online Workshop provides all of our on-farm training on growing flowers plus so much more. Compared to our on-farm workshops, the new Online Workshop is:
More comprehensive. We filmed the training over the course of a season which allows you to see our farm and learn key techniques at critical times throughout the year. Plus, the online version includes a ton of new resources, planning tools and step-by-step tutorials to help you succeed.
More affordable. You’ll get more training and information for less than half the price of our on-farm workshop. Plus no costly airfare, car rentals, hotels or other costs associated with leaving your life, family and work behind to to attend an in-person event.
More convenient. Floret’s renowned flower farm training is now available at your fingertips. Viewable on any device, you can go at your own pace and watch our training videos whenever you want and as many times as you want. All the course content is yours to keep.
Learn the three keys to successful goal setting and how to build a business around your strengths.
Planning the Farm
Learn key strategies to designing a productive and profitable flower farm, even on a small scale.
Getting a Good Start
Learn the secrets to producing top quality cut flowers using time-tested organic growing techniques.
Learn the essential tools, supplies and gear needed for growing and harvesting beautiful blooms.
Sales & Marketing
Learn how to successfully price, market and sell your flowers with confidence and ease.
Caring for Cut Flowers
Learn how to get the maximize vase life out of your farm flowers and how to package them beautifully and efficiently.
Beautiful Bonus Material
Floret’s new Online Workshop includes the following bonuses:
Complete Course Packet: This comprehensive 130+ page manual contains a decade’s worth of information and resources we’ve used to grow a thriving flower farm business. We’ve poured all of our favorite plant lists, planning tools and marketing tips into this massive toolkit that is designed to save you so much time and money.
Live Q&A: During the 6-week course, the team and I will host live interactive sessions to share additional tips, discuss course material and answer all of your burning questions.
Planning Workbook: This is the ULTIMATE planning guide for small scale flower farmers. Packed with easy-to-use worksheets, customizable spreadsheets and reference guides, this workbook alone will save you dozens of hours of research and help you avoid several seasons of trial and error.
Floret Learning Community: This private online forum is where you can discuss the workshop content, connect with other like-minded people and ask questions directly to Team Floret during the course.
Get all of Floret's beloved flower farming training
Floret’s new Online Workshop features video tutorials with all our best growing advice, time-saving tools, money-saving tips and detailed instruction on all the essential techniques for growing high quality blooms in a small space.
In this course, we will teach you all the techniques shared in our on-farm workshops, plus so much more. We’ve added loads of new material and deep dive into grocery sales, efficient harvesting and packaging techniques, marketing, planning the farm and so much more.
As a participant, you’ll get a VIP video tour of the farm so you can see behind the scenes exactly how we grow so much beauty on so little land. From the first seeds we plant in the spring to the abundant summer harvest, we’ll show you step-by-step how we do it all. As an online workshop, all of our best advice and training can now be at your fingertips, no expensive airfare or hotels required.
Past workshop participants share more about their experience:
I’ve stopped and started a thank you note to all of you a thousand times. Trying to take all of the overwhelming gratitude I have for your sharing your wisdom, passion and experiences and put it into words has been impossible. There is so much to be said. You have provided myself and all of those that attend the opportunity to say to ourselves it’s ok to follow our dreams. That in itself was and is an unbelievable gift.Denise Kelly | The Plant Barn
Much of the beginning of my flower journey was spent in solace, finding comfort and joy in growing flowers. However, at times, that solace can be overwhelming, especially when battling with all the challenges that come with growing flowers. Few times have I had the opportunity to check out of my daily routine in life, and submerse myself into an experience that taught me so many valuable tools to implement into my business, and at the same time, provided me a space to meet so many unique and wonderful creative minds. I will be forever grateful for the time spent in this amazing place, and look so forward to watching the continued beauty that this collaboration of beautiful souls create all over the globe! Thank you to all the Floret team, you are all amazing!!Liz Wright | The Purple Iris
This workshop was such a great and unique experience. I love that you are all so welcoming and kind–yet you kept it very real and down to earth w/your practical/business/marketing advice. I don’t think a lot of people share that type of advice freely or often.Hilary Alger, Product Manager | Johnny's Selected Seeds
Learn from Floret founder Erin Benzakein
Considered to be the country’s most influential farmer-florist, Erin Benzakein has shaped floral design trends, redefined micro-farming and inspired thousands to grow, buy and design seasonal flowers.
Erin’s immensely popular blog, book, workshops, social media channels and new specialty seed line have amassed fans from around the globe. Over the past four years, more than 500 aspiring or established flower farmers and designers have flocked to Floret to learn Erin’s secrets to growing gorgeous flowers on a small scale. Floret’s loyal fan base eagerly snaps up Erin’s recommendations and anxiously await the farm’s annual sale of specialty seeds and bulbs, uncommon dahlias, workshops and other garden supplies.
Erin and her two-acre flower farm have been featured in major media outlets and amassed prestigious awards including Martha Stewart American Made award for Floral and Event Design and Better Homes and Gardens’ 2016 blogger award. Her beautiful new book, Floret Farm’s Cut Flower Garden: Grow, Harvest & Arrange Stunning Seasonal Blooms set sales records at Chronicle Books and continues to inform, inspire and delight flower lovers around the globe.
Floret Online Workshop Support Team
Ellen ClintTeam Floret
Julio FreitasThe Flower Hat
Stephanie HallSassafras Fork Farm
Jenn HenryField Day Creative
Susan Studer KingTeam Floret
Marina MichahellesShoving Leopard Farms
Shanti RadeWhipstone Farm
Helen SkibaFarmette Flowers
Who is the workshop for?
The Floret Online Workshop is geared for:
- Beginning and intermediate flower farmers.
- Floral designers wishing to grow their own seasonal blooms.
- Established growers wanting to up their game.
- "Dreamers" who aspire to one day launch a flower-based business.
- Serious gardeners wanting to improve efficiency or grow on a larger scale.
The Floret Online Workshop is NOT for:
- Large scale farmers hoping to learn high tech, mechanized systems or tractor-dependent agricultural operations.
- Growers seeking in-depth horticultural lessons or the science behind organic farming or pest and disease management systems.
- Anyone looking for a get rich quick scheme. Running any small business or farm takes hard work. If you are not a self-starter and not good at follow through, this may not be the course for you.
Frequently Asked Questions
When does registration for the Floret Online Workshop open up?
Registration for the 2018 Workshop opens November 9, 2017.
When does the workshop begin?
The first module will be released in early January 2018 and we will release one module per week for six weeks.
What is the format of the workshop?
The course materials are shared as video content, downloadable course worksheets, plus a printed course packet. For each of the six modules in the workshop you'll watch multiple video "lessons" which make it easy for you to go back and re-watch particular segments.
Will you be limiting the number of participants?
With the new online format, we’ll finally be able to accommodate everyone who wants to participate as long as you register during the enrollment period.
Why is there a gap between the workshop registration ends and the course begins?
The short gap between when registration ends and when the course begins allows us time to mail attendees their course packets. Unlike other online courses, we will be sending out physical copies of the material, plus other goodies from the farm. We promise it will be worth the wait!
Will you be hosting any on-farm workshops in 2018?
We are unable to meet the crushing demand for in-person events and with a new farm property to tend, and a second book in the works, we have decided to focus all of our teaching efforts on the new online format in 2018. Learn more about our decision here: https://www.floretflowers.com/2017/10/future-floret-workshops/
Will you offer other or "standalone" Floret Online Workshops in 2018?
No. The course is offered as a complete workshop experience rather than a stand-alone product. As part of the Online Workshop, Erin and the Floret Team will be going through the course modules with you. We'll also have an extended team of experienced farmer-florists who will also be able to answer questions and provide a high level of support throughout the six week course. As such, we will only offer the workshop once in 2018.
Does the Online Workshop include floral design tutorials?
No. The Online Workshop is focused exclusively on small-scale, high intensity flower farming techniques.
I have a lot on my plate, what if I fall behind in the lessons?
It is no problem at all. What is great about the online course is that you can start and stop and go at your own pace and learn whenever and wherever you are. Plus, you get lifetime access to the workshop, so you can always come back when you need to.
Does access to the Floret Online Workshop expire?
Unlike other online courses that restrict access to the content after a year or only allow you to view it on one device, the Floret Online Workshop information is yours to keep. You'll have lifetime access to all of the content and any updates we make to the modules.
Do you offer payment plans?
Yes! We offer a convenient 4-part payment plan as well as a single payment.
Floret Online Workshop
Registration opens Fall 2017. The Online Workshop will kick off in January 2018.
Please sign up below to be alerted about registration and to receive workshop updates.