Watch Growing Floret now
Floret's Favorite Things
Home Growing Floret
Erin and Chris Benzakein walking in the Floret field at sunset

Growing Floret

A four-part documentary series on the new Magnolia Network

Erin and Chris Benzakein have spent the last fifteen years building their family-run business Floret from the ground up in the fertile Skagit River Valley of Washington State. Now considered one of the most well-known flower farms in the world, they are embarking on a new endeavor—rehabilitating a new 24-acre farm in order to expand their growing ground and create a living laboratory.  

Watch their journey and the transformation of the farm in a new four-part documentary series Growing Floret on the new Magnolia Network.

About the show

Learn more about each episode & a special digital series
Erin and Chris Benzakein smiling

Growing Floret documents the transformation of the farm and the people of Floret for an entire year. Each episode is centered around a specific season and explores what it takes to grow a heart-centered, creative business.

  • Episode 1 Groundwork | Erin and Chris purchase a new 24-acre farm, but quickly realize the soil is depleted and needs repair.
  • Episode 2 Crossroads | As pressure mounts from multiple responsibilities, Erin faces the difficult decision of how much to expand the business.
  • Episode 3 Community | Erin’s second book, A Year in Flowers, is released, and Floret hosts a book launch party to connect with fans.
  • Episode 4 Sanctuary | The new farm design takes shape and Erin and the team deepen their commitment to spreading the message that beauty matters.

Viewers will also have access to a seven-part flower-growing workshop on the Magnolia app, Magnolia Workshops. In The Flower Growing Guide, Erin demonstrates how to create a cut flower garden step-by-step, from planning and mapping all the way to getting young plants in the ground.

Tune in now

How to watch Growing Floret

Growing Floret is available on Discovery’s new streaming service discovery+ which is available on most internet-connected devices. Subscriptions range from $5 per month to $7 per month for an ad-free version.

Joanna Gaines Floret sitting on a porch smiling

Ever since discovering the incredible team behind Growing Floret, I have been endlessly inspired by the grit, hard work, and beauty that they’re putting into the world. We are so excited to tell more of their story as they take the courageous steps to expand their flower farm and grow their business.

Joanna Gaines
Overhead of Erin Benzakein, Chris Benzakein and the Floret team on their farm

Floret

Floret is a flower farm and seed company specializing in unique and heirloom flowers. A thriving research farm, Floret specializes in giving flower lovers the tools and information they need to grow the gardens of their dreams. Floret started out on a tiny 2-acre plot of land and the Benzakein family long dreamed of expanding their acreage, but each attempt fell through. Finally the opportunity to expand became a reality when the neighboring farm went up for sale, allowing Floret to grow without having to move. The new 24-acre farm is the home of Floret’s specialty seed company and educational programs, including its six-week online course focused on growing flowers on a small scale. The transformation of the new farm is the central theme of the documentary series Growing Floret.

Chip and Joanna Gaines of Magnolia Network

Magnolia Network

Magnolia Network is a media joint venture between Chip and Joanna Gaines and Discovery, Inc., a global leader in real life entertainment reaching 3 billion viewers in more than 220 countries and territories. Magnolia Network believes in telling life’s stories authentically and empowering viewers to move past their comfort zones and try new things. They seek to entertain through smart, layered storytelling that inspires creativity, upholds beauty, and draws out curiosity. They are creating a space where viewers will feel their time is never without purpose, but rather time well spent.

Erin Benzakein, Jill Jorgensen, and Blue Chalk Media smiling with filming equipment

Blue Chalk Media

Blue Chalk Media is an award-winning production company founded by people who believe in the power of nonfiction visual storytelling. Since their founding, Blue Chalk has garnered more than 125 awards for clients such as Time Inc., Carnegie Corporation of New York, the higher education division of Pearson, the Food Network, The New Yorker, TIME, Morgan Stanley, and Nike. Blue Chalk is headquartered in Brooklyn, New York, with offices and production facilities in Portland, Oregon, and operates around the world having completed projects on six of the seven continents.

Behind the scenes

A peek inside the making of Growing Floret

Press

Growing Floret has been featured in:
  • People magazine logo
  • The Hollywood Reporter logo
  • House Beautiful logo
  • Better Homes & Gardens logo

Press Inquiries

For press inquiries, interview requests, and publicity inquiries please contact [email protected].

Erin Benzakein trimming flowers in the Floret studio

Learn with Floret

Join the Floret newsletter to stay in the loop

Floret has an exciting lineup of educational resources to help you grow the garden of your dreams. Sign up to learn more about new resources, workshop registration, and product availability.

Questions About the Show

I only saw one episode of Growing Floret on discovery+. When will the others be available?

On July 15, Magnolia Network will officially launch their full slate of programming and new Magnolia Workshops app on discovery+. All episodes of Growing Floret and the digital series The Flower Growing Guide will be available at that time.

Is the show available to international audiences?

The U.S. version of discovery+ is only available to subscribers in the United States including American Samoa, Guam, and the Northern Mariana Islands, Puerto Rico, and the U.S. Virgin Islands.

Do I have to pay for the Magnolia Workshops app?

The courses, free for discovery+ subscribers, will be available through a complementary Magnolia app that launches on July 15.

Will Magnolia Network be on cable TV?

Magnolia Network will officially launch its cable TV home when DIY Network becomes Magnolia Network in early 2022. For more details visit the Magnolia Network website.


Have a question? Be sure to visit our Frequently Asked Questions page.

Stay in the loop with our updates

Close

Join Us

Join the Floret newsletter and stay in the loop on all the exciting happenings here on the farm

Close