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Privacy Policy

Welcome to Floret—we’re thrilled that you’re here! In order to avoid confusion and to clarify the rights and obligations between Floret LLC (“Floret” or “we” or “us”) and its website visitors (“you”), all use or access of our website (including https://www.floretflowers.com/ and https://workshop.floretflowers.com among others) (collectively the “Site”), is conditioned on this Privacy Policy, which describes how Floret collects, uses, and shares any personal data you provide to us (including electronically or by phone, mail, or other means). Your privacy is important to us and we recognize that you care about how the information that you may provide to us can be used, stored, or shared. Please read this policy carefully. By accessing or using the Site, you consent to the terms and conditions set forth below. Please note that participation in Floret’s online workshops or the use of Floret’s online shop are both governed by separate terms and conditions.

Information Collection, Use, and Sharing

The information that we collect includes contact information, ordering information, billing information, and additional information that is provided to us by you, by your activities, by third party analytics, or by other sources.

Your information allows us to offer you certain products and services, including the use of our Site, to fulfill our obligations to you, to customize your interaction with our company and our Site. We generally store your data and transmit it to a third party for processing. However, to the extent we process your data, we do so to serve our legitimate business interests (such as providing you with the opportunity to purchase our goods or services).

Ways in which we will use your information include:

  • respond to your questions and comments and provide you with customer support
  • notify you about special events, products and services
  • conduct surveys to measure your level of interest in or satisfaction with Floret events, products and services
  • deliver the products and services that you have requested or ordered
  • develop and display content and advertising tailored to your interests on our site and other sites
  • verify your eligibility and deliver prizes in connection with contests and giveaways
  • enforce our terms and conditions
  • manage our business
  • perform functions as otherwise described to you at the time of collection
  • analyze trends to improve our website and offerings

If you no longer wish to receive communications from us, you may opt-out by clicking “Unsubscribe” at the bottom of any bulk email from Floret.

We utilize third-party companies and individuals (such as payment processors, email providers and analytics and security providers) to help us provide services. These third parties have only limited access to your information, may use your information only to perform these tasks on our behalf and are obligated to us not to disclose or use your information for other purposes.

Though we make every effort to preserve your privacy, we may need to disclose personal information when required by law, or if Floret believes that disclosure is necessary to protect Floret’s rights and/or to comply with a judicial proceeding, court order, subpoena or other legal process. Floret may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

Cookies and Pixels

We use “cookies” and “pixels” on our site. A cookie is a piece of data that helps us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.

Pixels allow social media sites to track visitors to outside websites so as to tailor messages users see while visiting that social media website. We use these pixels in compliance with the policies of the various social media sites.​

We also may make use of similar technology in e-mail messages or newsletters to determine whether messages have been opened and clicked. The information we obtain in this manner enables us to customize the services we offer our Site visitors to deliver targeted information and to measure the overall effectiveness of our online content.

Log Data

Like many website operators, we collect information that your browser sends whenever you visit our site (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics. In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this data to better inform our decisions about the products and services we offer.

Passwords

To use certain features of the Site or its content, you may need a username and password. You are responsible for maintaining the confidentiality of the username and password, and you are responsible for all activities, whether by you or by others, that occur under your username or password and within your account. You agree to notify us immediately of any unauthorized or improper use of your username or password or any other breach of security. To help protect against unauthorized or improper use, make sure that you log out at the end of each session requiring your username and password.

It is your responsibility to protect your own username and password from disclosure to others. We cannot and will not be liable for any loss or damage arising from your failure to protect your username, password or account information. If you share your username or password with others, they may be able to obtain access to your personal information at your own risk.

By using our Site and its content you agree to enter true and accurate information on the Site and its content. We have the right to immediately deactivate your account without notice in the event you fail to comply with this Privacy Policy or any applicable terms and conditions.

We will use our best efforts to keep your username and password(s) private and will not otherwise share your password(s) without your consent, except as necessary when the law requires it or in the good faith belief that such action is necessary, particularly when disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to others or interfering with our rights or property.

Public Information

This Privacy Policy does not apply to any information (including personal information) that you provide through public posting, including via comments, forums, message boards, blogs, webinars, workshops, classes, video or audio conferences, or similar activities available on the Site. All such information is public information and may potentially be seen, collected, or used by any other user of the Site. Please note that if you post and/or share information on our Site through a third-party account (for example, Facebook), such information will be subject to that party’s privacy policy. You should think carefully before disclosing any personal information in any public forum.

Residents of Jurisdictions with Special Privacy and Data Protection Standards

If you are within the European Economic Area (“EEA”), Brazil, Australia, California, or other jurisdictions with special privacy or data protection standards, you are entitled to certain information and have certain rights, including those rights enumerated under the EEA General Data Protection Regulation:

  • You have the right to be informed about what data of yours is being collected, how it’s being used, how long it will be kept, and whether it will be shared with any third parties.
  • You have the right to request access to your data that we store and the rights to either rectify or erase your personal data.
  • You have the right to request that we transfer any of your data in our possession to another company.
  • You have the right to seek restrictions on the processing of your data.
  • You have the right to object to the processing of your data and the right to the portability of your data.
  • You have the right to request a copy of our automated processing activities if you believe the data is being processed unlawfully.
  • You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the applicable data protection standards.
  • To the extent that you provided consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.
  • You have the right to seek damages where a processing agent, as a result of the activity of processing personal data, causes material, moral, individual or collective damages in violation of the applicable data protection standards.

We require only the information that is reasonably required to enter into a contract with you.

We will retain the any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) we decide that the value in retaining the data is outweighed by the costs of retaining it. In some cases, we may have to retain data to comply with our legal obligations (e.g., accounting, finance, tax).

You may object to personal data processed pursuant to our legitimate interest. In such case, we will no longer process your personal data unless we can demonstrate appropriate, overriding legitimate grounds for the processing or if needed for the establishment, exercise, or defense of legal claims. You may also object at any time to processing of your personal data for direct marketing purposes by clicking “Unsubscribe” within an automated marketing email.

If you have questions or comments about Floret’s data protection practices, you can contact Floret’s Data Protection Officer (DPO) at [email protected]

Security

We take precautions to protect your information. When you submit sensitive information via the Site, your information is protected both online and offline. Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. While we take physical, technical and administrative precautions to protect your information from unauthorized access or use, no transmission of data over the Internet or any other public network, or any online service, can be guaranteed to be 100% secure.

Storing Information

We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, subsequently authorized, or as allowed under applicable law.

Important Notice to Non-U.S. Residents

It is important to note that the Site and their servers are operated in the United States. If you are located outside of the U.S., please be aware that any information provided to or collected by us, including personal information, will be transferred from your country of origin to the U.S. Except as may be limited under applicable law, your decision to provide such data to us, or allow us to collect such data through our Site, constitutes your consent to this data transfer.

Minors

We do not knowingly collect personal information from children under the age of 13 through the Site. If you are under 13, please do not give us any personal information. We strongly encourage parents and legal guardians to monitor their children’s internet usage and to help enforce our Privacy Policy by instructing their children to never provide personal information through the Site without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us, and we will endeavor to delete that information from our databases.

Do-Not-Track Mechanisms

Floret does not necessarily monitor, recognize, or honor any behavioral advertising opt-out or do-not-track mechanisms, including general web browser “Do Not Track” settings and/or signals.

Updates

Our Privacy Policy may change from time to time and all updates will be posted on this page. Your continued use of the Site after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If you have any questions about this privacy policy, please contact us at:

Floret, P.O. Box 281, Mt. Vernon, WA 98273

[email protected]

Last updated: December 3, 2021

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