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Home Blog The Floret Farm Journal: August 2025
September 16th 2025

The Floret Farm Journal: August 2025

Written by
Floret

I’m excited to share that the fourth episode of The Floret Farm Journal is now available to watch! As we settle into the rhythm of August, our growing season has reached its plateau. The decisions we made earlier in the year are playing out, and the season’s story has been revealed—which is both beautiful and challenging. 

The August episode explores lessons learned the hard way and how we transform some of our biggest mistakes into powerful learning opportunities. 

It gives a peek into our little vegetable plot, which has been such a source of joy and nourishment for the season, and Chris makes his famous salsa using the garden’s tomatoes and peppers. We reminisce about the long and winding journey we’ve had with dahlias, look at some of the most special new varieties in our breeding program, and share the magic of our dahlia fields in full flower. 

Finally, we are reminded that our journey is not simply to succeed, but also to learn and grow along the way—and that sometimes the only reason you need for doing something is because you love it.

EPISODE RESOURCES

Floret Shire Breeding Hoop Houses

Farmer’s Friend Gothic Caterpillar Tunnel

Garden Supplies

Trug

Snips

Chris’s Salsa Recipe

Ingredients:

  • 12 to 15 Roma tomatoes, roughly chopped
  • 2 bunches green onions, chopped
  • 1 to 2 bunches fresh cilantro, chopped 
  • 1 to 2 roasted jalapeño peppers (depending on your heat preference)
  • ½ lime, juiced
  • Salt and pepper to taste
  • Tortilla chips

Prepare the vegetables and add them to a food processor along with lime juice and seasoning. Pulse until the desired texture is reached—smooth or chunky. Refrigerate until chilled. Serve with chips and enjoy!

Featured Plants

Hedge ‘Schip Laurel’

Dahlia ‘Venus’ [25:16]

Dahlia ‘Rhubarb and Custard’ [30:09] (this variety was noted as “the most coveted dahlia in all the world at this moment in time”)

Be sure to explore the Floret Library, where we’ve documented all of the plant collections we’ve grown here on the farm, including more than 500 stunning dahlia varieties and many of the flower varieties you see in this month’s episode.

DIG DEEPER

Recommended Dahlia Sources: We have grown more than 1,000 dahlia varieties over the past 20 years, and every season we trial dozens more. In this post, we share some of our favorite dahlia suppliers for quality and unique offerings located in the United States, Canada, and internationally. 

How to Grow Dahlias: Learn how to grow dahlias from tubers and how to grow dahlias from seed in these posts. We share with you all the supplies, methods, and techniques needed to grow this magical flower. But be warned, once you’ve been bitten by the dahlia bug, there’s no turning back! 

Floret Farm’s Discovering Dahlias: For an even deeper dive into dahlias, check out Floret Farm’s Discovering Dahlias. In this book, you can learn more about growing, saving seed, and even hybridizing dahlias to create your own beautiful treasures!

Dahlia Fall Mini Course: In this upcoming three-part video series, you’ll learn how to dig, divide, and successfully store your dahlia tubers over the winter. The course is free, but registration is required. To participate in the course, sign up here and keep an eye on your inbox. You’ll get an email with a link to watch the videos on October 7. 

Floret’s breeding program: Dive deeper into our journey to develop new flower varieties. Read about our dahlia breeding adventures and dahlia experiments, get an overview of our breeding program, meet the Floret Originals themselves, and catch up with the latest on our 2024 year-in-review and breeding update.

Growing Floret TV series: If you’re interested in learning more about the farm, you can watch this documentary series that chronicles our mission to bring more flowers into the world. Be sure to check out season 1 episode 2, ‘Crossroads’, for more backstory on the “dahlia decision” referenced in this month’s Farm Journal episode. 


After you watch, I’d love to hear how doing something simply because you love it resonated with you. Please leave a comment below telling us what you do just because you love doing it. We read every single note, and your journeys are so inspiring to us. 

If you haven’t already, you can join our newsletter to stay connected with all the exciting happenings here on the farm, including future seed sale announcements and upcoming workshop registrations. And if these monthly glimpses into life at Floret connect with you, please subscribe to our YouTube Channel.


Please note: If your comment doesn’t show up right away, sit tight; we have a spam filter that requires us to approve comments before they are published.

Floret only lists companies and products that we love, use, and recommend. All opinions expressed here are our own, and Floret does not offer sponsored content or accept money for editorial reviews. If you buy something using the retail links in this post, Floret may receive a small commission. Thank you for your support!

60 Comments

  1. Tracy Noon on

    I’ve just finished watching the August video – I’ve savoured it over a couple of weeks, watching a few minutes at a time, replaying moments that for me were especially interesting, moving and inspiring. I’m so grateful for the gift of the gorgeous vision, and the sharing of your deep knowledge and wisdom. Your stories help me to feel connected to a wider community of people who treasure growing things, marvel at nature and never tire of planning, planting, pruning, nurturing, harvesting and experimenting. Thank you.

    Reply
  2. JC Navarro on

    Floret… thank you for all the hard work you all do. From the flies to the farmers, your spirit and passion for nature and science shows in the picturesque patches you have all created in that space.

    Erin, thank you for showing me the magic of life again. Your passion for creating and restoring nature is awe inspiring. I don’t consider Floret a flower farm, it’s more of a science laboratory of mystery and magic. The way you have integrated beauty, creativity, imagination, science, education , and ENTERTAINMENT!!! Goals girl. Thank you for letting me be a kid again, and Happy Holidays at Floret!

    Reply
  3. Linda K. on

    I love your videos and how you’re sharing your process and progress. My inner bio nerd LOVES the potential and breeding beauties you produce! Bought some seeds and can’t wait to see what grows- thank you for your part in my garden therapy this year! Ps you’re also taking part in shaping my kids’ love of gardening 😍

    Reply
  4. Suzanne Nielsen on

    I love snipping paper… just because. Carefully cutting individual images out of a whole; reverse sculpture in a way. Using tiny scissors, being quiet, just enjoying. It can be a cute little kitten from a piece of wrapping paper, a bird from a greeting card, or a beautiful flower from a seed catalog. Sure, I use my snippets in paper collages, journals, my planner … or not. Maybe they just get tucked away in an envelope or folder to be joyously discovered later. I do this simply because…. I love to and it’s just fun. They need not to have purpose or reason.

    I plan to carry that mindset more into my little flower garden. Thanks for sharing that idea with us; some flowers can be “just because.”
    These Farm Journal episodes are just so beautifully done! Each one is an indulgent treat that inspires and leaves me smiling. Now, I am heading out to my garden that did not do well and is mostly dried up and gone due to bugs and Texas heat. Seems the perfect time to use your suggestion and write that letter To My Future Self. Thanks again, ~ Suzanne

    Reply
  5. Ellina on

    Love these series!
    Every episode makes me tear up from all the joy and beauty, but also leaves me curious to learn more.
    So much better than Netflix! I am now watching the flower farming videos instead.
    Thank you for all the inspiration.
    I am writing notes to myself now :)

    Reply
  6. Cindy Nyberg on

    I’ve loved to grow flowers since I was 7 and I’m a CPA/Healthcare Consultant that has recently retired and now I get to grow flowers and work in the garden everyday because its what I love. I’ve always related to you and you’ve been a true inspiration! This year my first dahlias grown from seed are blooming and they are so beautiful. Also, first time with Floret Celosia! Oh my they are stunning. I never would grow Celosia because plants in the garden centers are unimpressive. Now Floret Celosia will be a constant in my garden. Of course, I love the Florest Zinnias too and so do all of my pollinators.

    Loved your comment on learning and I understand. I’m ok if there is a failure if I learn from it. My husband does not understand this.

    So Dear Future Self, I need to do a better job of staking from the start of planting. This will be easier to do in the future as there will be no more meetings are accounting to keep me from the garden and I can now be proactive instead of reactive! Yes, I’m now journaling and following your example.

    Please continue with these videos. I look forward to them every month and we all know in gardening no 2 months or years are the same and that is part of the magic and frustration!

    THANK YOU, you and your team are appreciated!

    Reply
  7. Sharon DeSimoni on

    Thank you for this VLOG!!!
    My one question,,,,,,the dahlia ‘s that you planted from a seed mixture , do any of the plant comeback as true to the mother plant?
    Regards

    Reply
  8. Diane Gabriel on

    Really enjoyed that, particularly because it does feel like August is where the consequences of your actions are front and centre. This year we had really dry weather pretty much all summer here in my part of Hampshire, then got hit with wet warm weather for several weeks, and then colder nights. The plants at our plot were probably thinking what in Gods name is going on out here? Some fizzled out and died, others, that I planned to save seed from just basically rotted on the plant. Yet they are still producing blooms for the bees that are going around as if nothing has happened. The other day when I got to our plot to find that strong winds had taken out my prize sunflower, I crouched down to just work on the beds, when I looked over my shoulder to a Painted Peacock butterfly that had landed on the rotting apples, and thought, despite the setbacks, thats what its all for. I am doing this because I enjoy seeing what happens, and when I start to think of yields and what should be happening it really just saps the joy from it. Its an external focus that is not my own. I agree that everything we do doesn’t have to be about productivity, to study things and learn about them in their own right was an ideal of the past that got lost when capitalism took over in such a strong sense.

    Like you, I do journal about life in general, but so much of it is in keeping notes about natures on-goings. i read them later to compare what was different this year than last, what birds did or didn’t visit this year etc. Not being in control sucks sometimes, but it also means nice surprises and moments you didn’t plan for.

    I specifically liked the section about the veg patch, I mean wow! Nice lush veggies, and I agree you should be able to walk around and pick something to eat often, lol. I wonder if the fact that you have them growing near so many flowers helps control the pests? There is much biodiversity there.

    This year we had a lot of coddling moth larvae hit our apple tree, and although the apples themselves are the most delicious ones I have ever tasted, we did lose a lot of them to the tunneling grubs. I have since learned that earwigs are excellent biological control and have been building them a hotel made of terracotta pots, wire, and some straw bedding to hang on the tree. They seem to like the oil in our dormouse monitoring tunnels and so I will see what happens next. My notebook is full of rough sketches and random entries, but that the process… haha.

    In the greenhouse a wasp spider is dying, as she has just finished making her egg sac, and I am trying to coordinate planning how I will grow my seedlings in there and transfer her legacy outdoors in the Spring to a nice, safe patch for them to become the next generation. Speaking of legacy, I think your keeping notes of all of the things that work and don’t work on your land is creating a historical record of our time. Floret is a horticultural giant and unique in its scale and creativity, do you think that perhaps one day your notebooks will be published as important horticultural notes on the history of flower breeding in this part of America?

    I think of this when I pick up old books, and wonder what it was like right there and then in their time to have grown their favourite flowers or vegetables.

    Excellent episode, I look forward to the next :)

    Reply
  9. Signe (Sigi) Franks on

    Watched this just as I was on my way down to the courtyard to prepare my tiny amateur-garden-that-gets-almost-no-sun for the fall…I really appreciate the fact that you write down everything by hand, so unusual these days. And the music. And the skies. and the islands.
    Love from Sweden.

    Reply
  10. Val on

    I learn so much from you about life, even though I’m not in a space currently to implement big flower farm or large scale garden projects. Life is a big heart project, and somehow, you come forward with tools I appreciate so much. I know it takes a lot of vulnerability to share this all on camera, and offer so much of it for free, in the spirit of improving lives. Thank you.

    Reply
  11. Mary Dondlinger/Frenchstone Gardens on

    I took the Floret flower farming course for the first time in 2022, and since that time, my husband has asked me on multiple occasions why I need to grow flowers in such volume. Watching this episode I am finally able to articulate the reason, “because I love it.” But it goes even deeper. I have had the chance to step back recently and really see and appreciate what I have created over the past 4 seasons. My space brings me a tiny piece of heaven on earth (just like all the pictures of Floret constantly make me wonder at the incredible beauty of this “heaven” and move me to tears). This beauty brings me so much peace and joy. I now see that I need to grow “so much” so that I can center myself and can share it with the world around me in the hopes that it helps to heal what is so broken in our world right now. I was able to just cut a bunch of flowers this past weekend and take it to my daughter’s college campus and show both her and her roommates that the world truly cares about them. Thank you Floret for putting this gift of hope into the world.

    Reply
  12. Kathleen on

    Love your DEPTH!! I love that you love plants so much that you quit for the day, change into your jammies, then go out again and work until dark! I love what you stand for! I love that you get such a big kick out of spending time with plants, and that you let them make you giddy. Please keep on doing and sharing as you do in the August Farm Journal. It gives me permission to do it, too! Permission to love life–to immerse myself in plants– to experience them as living beings– to be deep without embarrassment! Thank you!!

    Reply
  13. Mary-Alice Beneteau on

    Oh wow! Those incredible fields of flowers, just wow.
    Grow something just because you love it, that really resonated with me.
    I’ll be keeping garden notes to myself from now on.
    Thank you for this.

    Reply
  14. Alice on

    All your journal videos have been well worth watching and learning from, but the August video was by far the best so far. Thank you for showing us the projects that didn’t work as you hoped they would do, and for the way that you and Chris either moved on and put them behind you, or decided that they were worth re-thinking and trying again but in a different way. Really impressive and very inspiring – it made me smile, a lot.

    Reply
  15. Deb Wilkey on

    …”everything that will be…is..”. I cannot believe it IS already just past August. Wandering thru my own very tiny “Floret” Im seeing the “IS” and loving that, but also a little sad. That is until I hear your voice saying that each “IS” has gifts if I want them. One of those is a secret which stops me in my tracks and releases a burst of quiet excitement for spring ! And just like on Oprah, Im saying to many of the flower beauties, YOU get a show, and YOU get a show, and YOU! Im excited to begin the process of seed collecting
    for planting, then watch to see the secret they will reveal in their spring show…💞
    I also love that you do what you love “just because”. I’ve seen that since your very first show on Magnolia and has continued through to today. Never fear that it does not quietly resonate out here.

    Reply
  16. Kate on

    I appreciate the brutal honesty regarding dahlias. It’s so easy to have a love/hate relationship with them. Every year I tell myself I’m not investing in more tubers, and every year I cave. There is something so beautiful about them even though they’re so temperamental. One good bloom makes up for it, and all is forgiven!

    My first tubers came from your very first dahlia tuber sale. Admittedly, I forgot that I ordered them, and around the end of August I pulled them out of their storage place to find that the tubers had sprouted. I was doing it wrong already, and I hadn’t even planted them. I almost got rid of the tubers but ended up planting them in some pots on my patio. They produced the wildest, most incredible flowers. Myrtle’s Folly was one of them, and the image of that huge flower with its tropical pink and peach coloring is burned on my brain forever. I kept a few photos of it to remind myself how amazing it was. Hamilton Lillian and Golden Scepter were two others that I ordered. The combination of the three was perfect. I actually went back through my iphotos just now to pull up a photo of all of them together. Who would have thought that those flowers would have sparked my obsession!

    Keep the videos coming—I really enjoy your reflections on Floret!

    Reply
  17. Lynn Pearson on

    I Enjoy watching videos over and over, the prose and photography are stunning, calming and a welcome respite from our crazy world. Oh and the background music chosen completes the awesomeness.
    I’ve been a backyard garden for a very long time … some successful years…. the last one 😂. Therefore, the instructions and actual visual explanations have inspired me to try again! Now I’m on task to amend our sandy Fla soil, hauling horse manure & grass clippings from a local horse owner. Worm composting is next.
    Keep sharing, keep photographing, keep inspiring. Thank you to the floret farm team.
    Lynn

    Reply
  18. Charlotte on

    I love this. And I love your ending…do it because you love it! I feel like so many people monetise their hobbies now and it’s seems to be the thing you should be doing but there’s nothing like just doing something you love because you just love to and no other reason than that! 🥰

    Reply
  19. Annette on

    Unique and creative video interview full of wisdom, personal experience, and reflection. I appreciate the honest feedback on what you learned and how it works, having a flower farm, lots of hard work. Thanks for sharing this gem with us. Your beautiful flower farm is fantastic, and your team is excellent. Small and big wins this year. Keep growing and learning.👩🏻‍🌾
    Looking forward to next year. Be well. 🌻♥️

    Reply
  20. Heidi on

    While I freely admit to absorbing as much Floret as I possibly can due to fan-girling, I learn so much from each of these farm journal vlogs. I wrote myself a note to write to my future self about this year’s gardens, and I plan to assign the same to the Gardeners who follow the Greenhouse social media I manage. August and September is definitely the perfect time between harvests and the anticipation of our October killing frost, while the garden season is still fresh on our minds. I got teary thinking about growing something just because I love it…like why do we need permission? Why should we have to explain? I love the quiet space that forms around doing a thing just because. You guys have created such a precious thing that is such a respite from all the ick going on in the world. You provide such a great example of the thirst for knowledge while giving grace when things don’t go to plan. Thank you. PS I’m a big Timmy fan, so if seeds are ever available, I’m in! 🐈

    Reply
  21. Cheryl Elkins on

    Thank you so much it all makes sense now. I can’t wait for next year it’s going to be great. I really like ” to future self ” .
    That will make it more fun writing all the stories.

    Reply
  22. Kerry on

    Always enjoyed your films but not this one
    Couldn’t watch it.

    Reply
  23. Deborah Gallagher on

    The story, the photography and filming, your narration, it’s all so beautiful. Such a work of art. It comes from your heart and it shows in everything you and Chris do. I love watching each and every one of your stories. Through your successes and failures. You hold nothing back and the love of what you do just blossoms with each and every video. I can’t wait for your Netflix series!!!

    Reply
  24. Charlotte M. on

    Dear Erin, Your August episode reminded me about doing things because you love it. I started growing flowers for myself, because of you. And I do it because I love it. It makes me happy every day to see what my small garden is doing. I live in a neighborhood where no one has gardens but me. We moved here two years ago, and the yard was a blank slate. Nothing but lawn and one dying flowering cherry tree. We have now planted 10 raised beds of flowers, herbs and just tried cucumbers and zucchini this year. Every year I am trying to grow things and see if I get better at it. It has taken time to bring the pollinators around, but this year they are here in abundance. Because of you, I found 3 Porch Farm and started growing heirloom mums last year. I do it because I love it.
    The back story is that I have been a quilter for 35 years. Because I love it. I don’t sell them, I don’t sew them for others, although I do give them away occasionally. But I do it for me. Because I love it. Flower growing is like that for me. I am 68 years old and retired. I need things to do that bring me joy. Thank you so much for inspiring me to grow flowers

    Reply
  25. Maria Colletti on

    I am a terrarium designer. I have been since 2010. I wrote 2 books, taught dozens of workshops, sold my designs at many many Farmer’s markets and Craft Fairs. This is my legacy and my most proudest accomplishment.
    Okay so to answer your question…we sold our home this year and moved to a new space. Downsizing. I couldn’t do both; terrariums and move. So I unconsciously took this year off.
    It felt wrong. I wasn’t creating. I wasn’t accomplishing. I wasn’t selling. I wasn’t an entrepreneur.
    It felt wrong. I felt guilty. People were confused about me. I was confused about me. I did all this because I love to. I just love to. All I can think is how to find the time to return to the thing I love ❤️ not because I have to, but because I love to. It IS who I am. Who I have become. Still working on that.

    Reply
  26. Adele Haney LeChien on

    Ms Erin at Floret. I remember several years ago that I wanted to send flowers to my friends everywhere. (You inspired me). I went to our one local flower shop and tried to send flowers. I told them about you and how you had inspired me and the gals there did know you. They helped me to send flowers and also wanted me to share your posts with them, which I have tried to do. I save seeds now. Maybe someday our local flower shop might like to have them? I don’t know, but they might have growers too?

    Reply
  27. Adele Haney LeChien on

    You are not only a master flower grower Erin, you are a poet. Love this August video so much. The month of August is a special one for me. I love the way you gave me grace for trying to grow gladiolas and failed. We had a manager of our village about a year ago. I see someone has planted glads all over the village (probably in her honor?) but the one or two glads that did bloom were the ones right out there in full sun with soil additives. My sister in law has one glad that she inherited it from her grandmother. It blooms every year in her yard in San Diego. It has to be over 100 years old? Aunt Helen lived to 102 and had the gladiola in her yard. If you’d like some seeds, please let me know. Love um or hate um….we want to keep um.

    Reply
  28. Leah on

    32:51–32:54, with Erin sitting among the dahlias, is such a beautiful and moving scene. At first, I wasn’t exactly sure why it affected me so much, but then I realised it’s just really nice to see someone in a space where they can simply ‘be’. A very powerful and moving Journal- thankyou for sharing.

    Reply
  29. Alice Siebecker on

    I wanted to briefly tell my experience with gladiolas – living at over a mile high, very dry climate in MT, everything has to be watered almost every day, my first year with glads was great, 130 blossom stalks out of 140 bulbs; the next year was awful – maybe 30 blossom stalks out of the same number; the next year I planted less bulbs as frustration was stealing my fun – got maybe 10 blossom stalks…..I paused, I asked my state horticulturist and the state Master Gardener coordinator why I seemed to have such dried out blossoms stalks and yes, thrips. They said that thrips thrive in heat and dryness. My first year was a wonderfully wet summer and I planted the bulbs early. My next years were hot, dry, and the bulbs didn’t go in the ground very early. What I learned from researching is you need fluffy soil, plenty of consistent moisture, and I needed to plant earlier than ever and also, make sure the bulbs were good quality and are fresh – I also decided to plant in different places on the property to see where they did best (it also breaks up the spread of thrips) – again fluffy soil, early planting, consistent moisture and small islands to dissuade thrips was what I learned for success. Much better crop this year which brought oodles of joy!

    Reply
  30. Rachel S on

    For someone who has not ever grown dahlias – can you explain why they are difficult or why there is a love hate relationship there with them? Is it because they don’t grown uniformly or because they are picky/needy plants?

    Reply
  31. Joni Pecor on

    gulp. I love this journal project. Please keep it going beyond summer. It has been the best ‘continuing education’ for Flower Farming workshop and Flower arranging workshop. My favorite part is your authenticity and getting to know more of the Floret team. Of course, it’s a treat to see the joy and beauty, but it’s an enormous relief to hear how you navigate the challenges. And, your honesty about all the things that suck. So grateful for rich content and the endless inspiration to make the world a better place.

    Reply
  32. Vanessa Marshall on

    I’ve just finished watching the August series and it is truly inspiring. Can’t wait for next months. Thank you for sharing it all with us. I think I’ll go outside and sit among my flowers and my birds. ❤️❤️❤️

    Reply
  33. Paula on

    Erin, Chris, Thank you:):). Your explanation of August is spot on. I’m doing the same thing, looking around and what is done is done. I’m enjoying all the beauty and growth, dreaming of next season and More of this and planning, but I don’t want this to end..its hard….wish I lived closer to walk in the evening in the flower field ….Paula Cinti, Oh.

    Reply
  34. D on

    I appreciate the fact that you share not only your triumphs but, also your failures. You seem to have an amazing team there to help you, and you all have accomplished so much. You are truly blessed to be able to live the life you live. The fact that you share it with everyone provides inspiration. I feel the only reason to grow/ garden anything would be because you love doing it.
    On the subject of dahlias, I feel for anyone who grows dahlias, the word alone explains everything. The beauty, the hunt for that special one, the variety, the work involved, the frustration, the surprise, the anticipation, etc…etc…like the lays potato chip commercial says, you can’t eat just one. With dahlias, you can’t grow just one. I myself, have fallen into that vortex. I ordered your book, and Kristine Albrecht s. Watched several videos regarding their care. I add more to my collection every year. I have spent so much on this fascinating flower. I find more space to devote to them every year. I also share the tubers with my family and friends for them to grow. It is also nice to have someone else to talk to, who understands the word dahlia. Maybe some day I will try my hand at breeding them. It sounds very interesting.
    I am so looking forward to your seed saving book to be printed. Any idea when it will be available?
    Thank you again for sharing. You all are much loved and appreciated more than you know.

    Reply
  35. Kate on

    I love your heart and your work ethic..beauty everywhere🫶

    Reply
  36. Sue Schrand on

    Lovely and so inspiring for me! Would love some Timmy Dahlia seeds :) as would my cat, Charlie.

    Reply
  37. Lesley Thomas on

    Hi Erin and Team and I should mention Hubby here for his amazing filming and eating of green chillies, I have just consumed your once again beautiful video of August. You are very humble and so down to earth, literally excuse the pun, which makes watching your journey even more special. Thank you from nz. Lesley Thomas

    Reply
  38. Jane on

    Just the BEST advice……..”just do it because you love it”……..gonna try and carry that with me always. Thanks for sharing with us, as always!!

    Reply
  39. Loyda Lewis on

    Thank you for sharing your journey!
    “ Success isn’t the goal, learning is”
    That spoke to be volumes . I am always afraid of failing . This gives me freedom to try .
    Thank you
    Loyda

    Reply
  40. Judy on

    I always look forward to your monthly video. I imagine myself walking through your dahlias under beautiful summer skies. I have purchased Floret seeds for a couple years now and this year have a small garden of precious dahlias grown from your seed! Such a personal accomplishment ! Each morning it is such an adventure to see what new little miracle is blooming!
    I also miss Timmy very much. It would be so exciting to grow her memorial dahlia. Can you please tell me if this would be possible?

    Reply
  41. Laura on

    Hi Erin and Floret,
    Just watched your August video, and I feel so refreshed and excited to garden again haha! Chicago suburbs- it was in the 60’s and 70’s for a couple of weeks, now it’s hot with no rain again. I’m tired of sunscreen and being dirty all the time. The dahlias in my perennial bed are flopping, the zinnias are getting some mildew….but on we go! I am not a farmer or florist, I am an empty nester former SAHM growing (many of your) beautiful flowers, giving away arrangements each week, hoping to spread joy and love that I get from the flowers. Just thank for all you have put out there, Floret – I have learned so much from you and your videos and books. I will continue to grow! Always! Thank you!!

    Reply
  42. Roz Theesfeld on

    Ahhh… every time I watch the Floret Farm Journal, my spirit feels lifted—it’s like a breath of fresh air for the soul. The greatest gift I’ve taken from it is the reminder that doing something simply because you love it is reason enough. That truth is pure joy. Thank you Erin and Floret family for sharing such beauty and inspiration. Big hug.

    Reply
  43. Maureen Pollack on

    I absolutely love watching your journey, thorough your various videos. Even though I know it cannot possibly have been easy, your videos are so calming and make me feel that I can accomplish things as well.
    Thank you for sharing. I am excited to get my seeds soon.

    Reply
  44. Linda Richardson on

    My daughter gifted me one of your books many moons ago. I don’t think she knew the gift it would be as it led me to following your journey. Watching your farm tours bring me peace and joy. They remind me that life’s journey is messy, but beautiful. Thank you.

    Reply
  45. Liz Deering on

    Thankyou for your honesty about your journey. The voiceovers are such a beautiful part of your production, the way they are interwoven with the filming. I am writing a letter to my future self, it’s the perfect prompt to trust our own wisdom.

    I purchased seeds this season from you even though I currently have no home base and am staying with friends in a hard time in Texas – my dream is to plant them when I have made a home for myself in West Seattle – hopefully sometime soon. They represent my resilience. Thankyou for your beautiful storytelling. Keep going :)

    Reply
  46. Darlene on

    When you said “go out there and do something because you love it” that made me smile so big. Thank you for the reminder, things don’t have to “make sense” they can just be. Thank you for the beautiful and soothing video and tour and tidbits!

    Reply
  47. Meredith Brown on

    I can’t thank you enough for sharing your heart with us. Yes, the farm is unbelievably incredible, and the beauty of the endless flowers under an amazing sunset brings tears to my eyes every time, but I want you to know that when you do something just because you love it, and you share that with us, you are giving us permission to do the same. I may not have ever been able to articulate that before, but it resonated so deeply with me. I absolutely adore you, the farm, and every single detail that is shared in these farm journals. It is with a heart full of love and gratitude I thank you for bringing a smile to my face today, for bringing tears of joy and awe and beauty, for messing up and making hard choices (in public! gasp!), and for letting us in to see the beauty of all of that put together. What a gift you are to the world.

    Reply
  48. Greg Cannistraci on

    I call it my meditation but “just do it because you love it” resonates profoundly. Thanks Erin, Chris, Rob and all!!

    Reply
  49. Lisa Cole on

    Hi Erin and Chris,
    I used to hate gardening as a teenager because my mother forced me to help her weed, and I had better things to do. But over the years ,and I’m 71 now, it has become one of the most consoling and wonderful joys in my life. The discovery of your fabulous videos and photographs has only increased that joy many fold over. The last five years have been very difficult for us. We lost our 27 year-old son unexpectedly in 2021 and this year. My husband was diagnosed with advanced Alzheimer’s disease and is now in a long-term care facility. Truly sometimes the only two things that have kept me going are flowers and my Australian Shepherd puppy. My older son moved away to Denver needing to press the reset button so the flowers and The puppy are mostly my only companions these days. I watched your seed saving mini course and I’m looking forward to saving my Zinnia Agave seeds for this winter. I just ordered some petite floret dahlia seeds and some celosia rose gold as well. So much beauty to look forward to.! Thanks for all you are doing to share the love and joy you have for each other and for flowers.

    Lisa Cole

    Reply
  50. Karen McKee on

    So good ! And just what I needed to hear. I have so many favorite parts from this month’s journal especially : “Success isn’t the goal. Learning is.” And your suggestion to write the Dear Future Self notes on the garden now. Thank you for sharing your failures with the sweet peas and the gladiolas. And for giving me permission to “do it just because I love it ! “ I struggle with explaining to people why I grow flowers. I am not a flower farmer and it’s a lot of work. I do it because I just love growing them for me and for sharing their beauty with others. There is no end game just the joy of doing it!

    Reply
  51. Anne Gassner on

    Every one of these farm journals brings me so much joy. I love when you lie down among the dahlia beds, listen to the sounds and look at the sky. Then when the classical music chimes in as you speak, it brings tears to my eyes. It is the combination of the love of flowers, nature and beauty. I learn so much watching your videos, following you on Instagram, reading your books . . . thank you for enriching my life and the life of others. This year is my first year I have grown dahlias, mainly from seed but also I planted some tubers that I received from friends. I am going out to my garden right now to write a note to my future self. Thank you:)

    Reply
  52. Luann on

    I’ve had a very busy summer and had not had a chance to watch any of your shows. I’m on my way down to a wedding and had some downtime and was able to watch.
    The last couple of months I’ve had some health issues and had not been in my garden much or very excited about it. However, after watching this episode, you inspired me again.
    Thank you for sharing all your knowledge and your love for flower farming.
    I do have one question what do you do with all your tubers since you are no longer selling them to the public?
    I’ll be gone for about 10 days and now so anxious to get back to my garden!
    Thank you!

    Reply
  53. Sarah Howe on

    I am always excited to get an email from you! Looking forward to gardening with your originals next year.

    I did it all for the butterflies!

    Reply
  54. Lindsay on

    Literally brought tears to my eyes and I’m still trying to figure out why. The “do it because you love it” reason stuck with me, your continued resilience and learning inspired me and that sunset brought me wonder and peace.

    Reply
  55. Gail MacKenzie on

    Hi Erin and Chris, I just watched The Floret Farm Journal, August 2025 and really enjoyed it. I am not a gardener but really like listening to your stories about growing things (maybe some day). You both have made me appreciate flowers even more than before. I never paid any attention to dahlias but love them now. You both work so very well together and I enjoy your dynamic. You complement each other. I can see your love for each other and for what you do. Erin, you are a wealth of knowledge and are an inspiration and are so amazing in your efforts to educate people about growing flowers. Chris, you take such beautiful pictures that bring the flowers to life and to us. I really enjoy watching Growing Floret and wish you every success in everything you do! Also, it’s okay to make mistakes along the way. You talking about your flower mistakes on television shows your watchers that it’s okay to make mistakes and to talk about them too and it’s important to learn from them. This is a powerful message that can help your audience with life lessons. Well done!

    Reply
  56. Mona Isaacs on

    This makes my day! My small garden is a solace in our trying times and seeing your dahlias is a long moment of perfect peace. Thank you for all the journals!

    Reply
  57. janet hall on

    My joy is growing flowers also. I sell at a small farmers market, gift to neighbors and take them to nursing homes. They make me happy and I want to share this happiness with others. In the past 3 weeks, groundhogs got into my dahlia and zinnia patch and pretty much destroyed it. They ate the leaves and buds and bent and broke the stems and everything looked so bad. I was beyond upset!!! The groundhogs were relocated but the flower bed still looked so sad. Then this week I noticed some yellow color and I went out and there were a few of the dahlias getting ready to bloom once again! O joy!! And then the seeds I had collected from my previous dahlia( grown from cancan seed) have given me 2 beautiful blooms ! I am beyond thrilled! So this joy is what keeps me going, even though at my age this is a lot of work. You are such an inspiration to me and give me the courage to keep trying again and again. Thank you!

    Reply
  58. Peggy on

    Thank you so much for sharing all this joy. I love growing flowers, plants, too. Floret Farm is so inspiring not just for the growing but also for the passion for something you love to do. Its great!

    Reply
  59. Wendy on

    My heart skips a beat when I see a new farm journal entry in my inbox, just can’t wait to watch them. They are so moving. Tell Nicole not to give up on her glad experiment. My seed glads were so beautiful, this was my second year, and the corms are huge, and the flowers were so soft coloured and interesting. Unlike the gawdy hybrids. I had to tear up when you and Chris were sitting in the dahlia patch looking up at the dahlias, can beauty just be the end game? How I would love to walk through your dahlia patch in the evening, we all should do that and see how we feel. As gardeners, we all have wins and losses, that is what keeps us going and going, makes things more exciting or makes us truly feel a loss. It makes us feel alive. Thanks for sharing your journey.

    Reply
  60. Vicki Curtis on

    I thoroughly enjoy watching The Florets team of videos, as they are both educational and relaxing. The content offers valuable insights into gardening practices, and I find the content /approach deeply engaging. I particularly appreciate the work Erin and her team does in the greenhouses and the collaborative efforts of her team—whose contributions I never overlook.

    I feel a personal connection to Erin’s style and preferences, especially in her choice of flowers. While I’m not fond of hollyhocks or gladiolus, I’m a passionate admirer of dahlias and peonies. I also enjoy wildflowers and currently have an abundance of hydrangeas in my garden.
    I started to grow Dahlilas after a very traumatic passing of a dear friend. This passing changed my life where I spent more time focusing on my own life and my flowers/gardens.

    I look forward to future videos and continued learning through her (Erin and her Teams) inspiring work.

    Reply

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