I have been a huge fan of Magnolia Journal since the inaugural issue. Like every project Chip and Joanna Gaines touches, the magazine is beautifully designed and every detail is thoughtfully and creatively executed. It is, hands down, the best magazine being produced today. Even though I have a subscription, I inevitably buy an extra copy at the supermarket just so I can rip out pages and tack them to my vision board.
I treasure those quiet moments when I am able to curl up on the couch after a long day and read the magazine cover to cover. Flipping through the pages always leaves me inspired and hopeful for our new farmhouse and barn. While “Big Brown,” the late-70’s era split level house that serves as our office and shipping hub, looks and feels very 80’s and the barn is a bit rough around the edges, I have a vision of what it could be someday. And many of those visions have been inspired by Magnolia.
Woven throughout the new summer issue are stories about living a life of curiosity and reflect what Joanna Gaines describes as a “deep desire to know.” One of the articles features Floret! The story outlines how my own curiosity has fueled Floret’s work to help other flower lovers “grow gardens, market businesses and tell their own stories.” It is such an honor to have our little flower farm featured among its pages.
After doing numerous interviews over the years, my conversation with Magnolia Journal writer Sarah Wolf was one of the best interview experiences I’ve ever had. Sarah asked thoughtful, original and meaningful questions. I appreciated the fact that they weren’t questions I typically get from most journalists. From the first contact with the magazine, to the final fact checking of the story, the Magnolia team was phenomenal. It definitely made me appreciate and love the magazine that much more.
If you’ve discovered Floret via Magnolia Journal: welcome! I’m so delighted you are here. Be sure to read Our Story, check out the Resources we’ve created to help you grow an abundant cut flower garden and be sure to sign up for our newsletter.
I’ll periodically send you some of my tried-and-true tips for growing great cut flowers, plus you’ll be the first to find out about our upcoming free mini courses and newest products in the Floret Shop. A few times a year we offer limited quantities of specialty items such as tulip bulbs and dahlia tubers. These treasures always sell out fast, so you’ll want to be on the mailing list to learn when we offer them.
Thanks for joining me on this flower-filled journey! Check out other major media about local flowers including a prime time ABC news feature, plus articles in Romantic Homes, and Elle Decor. The press is picking up on something I have known for a very long time – that local flowers have an interesting and beautiful story. And the heart of the story is the hardworking flower farmers and seasonally-based floral designers who are cultivating beauty all over the world. What a joy it is to watch the love for local flowers continue to spread far and wide.