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Flower Farm Journal

"More than anything, I must have flowers always, always" Claude Monet

Floret Calendar Giveaway

Over the course of the past few weeks, I’ve shared a few behind-the-scenes stories about the creative process involved with some of the products now available in the Floret Shop.  Today I want to share a little bit about how the our Floret calendar came together, plus offer a fun little giveaway. I get asked all the time how I find time to do it all.  And the truth is: I don’t.  There’s no way I could do it “all” by myself.  But, believe me, I’ve tried…and failed. (You can read more about that in my Design*Sponge post).  The truth is, I have a great little group of ladies (and Chris) on my team working to support me, especially with launch of Floret Seeds and the expansion of the Floret Shop.   It’s been a labor of love for ALL of us here at Floret. I am a farmer and I’m a floral designer.  I am not a graphic designer.  So that meant getting my idea for […]

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How-To Grow More Cut Flowers Than You Ever Thought Possible

Before we dig into one of my favorite topics, I wanted to take a minute and say THANK YOU for your incredible feedback. When I asked for comments on the last post, I had no idea that the response would be what it was. Hearing your stories, your struggles, you dreams, your fears, your grand plans…it was amazing. I can’t tell you how grateful I am that you took the time to share them with me. Oftentimes when I’m writing, I feel very alone. I want what I’m sharing to be clear, helpful, and hopefully strike a chord, but I have no real way of knowing if it will. Your incredible feedback was just what I need to hear, in order to know that yes indeed, I am on the right track. So, thank you very much! Ok, now let’s dive into the good stuff. Here at Floret, we have […]

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Six Important Questions To Answer Before You Get Started Growing Flowers

If you’re new to flower growing or you’ve dabbled for a little while and now you’re ready to get serious, spending a little time getting clear is an absolute must. Today, we’re going to do a little assessment to figure out what you’ve got to work with, what limitations you have to consider and what your flower needs are. These details are critical in making a good, solid plan that will reward you with a successful, flower filled season. So, before we dig into the nitty gritty how-to posts, I want you to take a little time and answer these six important questions. The process will help narrow down your choices and you’ll get really clear, really fast. From here planning will be so much easier. Ok, here we go: How much space do you have to work with? Even if you only have a few pots on your deck […]

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February Blog Blizzard–Get Ready!

During the long winter months, there’s nothing more inspiring or exhilarating than dreaming up the season to come. For gardeners, it’s like Christmas all over again. And while spring still feels like a thousand miles away, each day brings a few more minutes of light and an undeniable stirring. If you’ve got the gardening bug as bad as I do then you can probably relate to having every bare surface of your dining room covered in sketches and plans, marked up catalogs, plant encyclopedias and wish lists that span far too many pages. This is the time of year when I get myself into the most trouble, biting off more than I can actually chew once the flower season hits. It can be easy to get caught up in the dreaming process and lose sight of what’s realistic or possible to manage once the weather warms. A half-acre cutting garden […]

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Want to join the Floret Seeds community?

Erin holding seed packets

My heart feels like it’s exploding (in a good way!) every time I look at the stream of photos and excited captions that Floret Seeds customers have posted upon receipt of their little packages. Seeing so many sweet messages and beautiful captures of the seed packets styled with flowers, kids and pets has brought so much joy to our entire team. They have made 2016 such a bright one already! After working so dang hard these past few months to get Floret Seeds off the ground, we’re all over the moon with the response  and with the level of excitement our pretty little envelopes have generated. THANK YOU for your photos, kind words and support (and thanks for your patience as we continue to work out a couple kinks behind the scenes that are inevitable with any huge new endeavor!). Little Norah and I busily planning out our garden. We’re so excited for our new #floretseeds from @floretflower […]

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New Press & Resources for growing great flowers and great businesses

I know that a lot of Floret followers regularly check this space for information and inspiration about growing great flowers. The team and I have got a lot of fun and informative posts to share in the coming weeks and months.  Even though this space has been a little quieter than planned because it’s been an all hands on deck month getting Floret Seed orders out the door, I did want to share some stories and content I’ve created for other sites that will hopefully provide for some interesting winter reading: Over on Design*Sponge, I just wrapped up my three-part series for their Life & Business column. The most recent piece:  Tips for Using Social Media to Tell Your Story and Build Your Brand  builds off of previous posts which included: Being the Face of your Business & Growing a Great Team  Garden Tribe, recently featured Floret in their Talking with our Tribe series. In the interview I share […]

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