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Flower Farm Journal

"More than anything, I must have flowers always, always" Claude Monet

Five Days of Giveaways!!!

To celebrate the launch of Floret’s new online Shop, we’ve decided to throw a little party here on the blog and will be raffling off a gift a day all this week! Over the course of the last few months, the team and I have been working behind the scenes putting together a small collection of tools and supplies that are specially geared towards farmer-florists and home gardeners. Each and every one of the items offered in the new Shop is something that I personally use, grow and love. So, to get this party started let’s begin by giving away one of the brand new Farmer-Florist Toolkits, that is comprised of all my daily essentials. The Farmer-Florist Toolkit includes: Farmer-Florist Apron: this pretty and practical apron is made from 100% cotton. As you probably know I’m a huge fan of aprons both in the garden and the design studio and this versatile […]

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How-To // Foraged Wreath

Last week we whipped up a big ole batch of holiday wreaths. There’s nothing like the smell of freshly harvested evergreens to put me in the holiday spirit! Wreaths are so easy and fun to make, especially if you understand a few basic techniques first. If you’ve never attempted making your own, hopefully this little ho-to will get you pointed in the right direction. To begin gather together a collection of ingredients. Be sure to include a number of contrasting foliages, unusual textures, evergreens and fun little surprises. Dried grains, berries and catkins are all wonderful choices to add sparkle to you finished wreath in addition to the more basic evergreen elements. {Pictured left} privet, ivy, pieris, pepperberry and pyracantha. {Pictured right} Next make up a number of little ingredient bundles and set them aside. These will become the foundation of your wreath. Be sure to place the more basic […]

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The Farmer and the {Florist} Interview: Holly Heider Chapple

For this week’s installment of The Farmer and the {Florist} I am delighted to welcome and introduce Holly Heider Chapple. Based in Loudoun County, Virginia, Holly is renowned for her large, elegant floral installations. Her work has adorned elaborately restored barns, ultra-luxe ballrooms and some of the most storied buildings in our nation’s capital. Holly’s design studio and workshop is located adjacent to “The Gardens”—her extensive cutting garden which supplies seasonal flowers to many of her designs. With more than 20 years of experience Holly and her team of designers provide exquisite florals for upwards of 170 weddings per year. In 2011, Holly founded The Chapel Designers group, an international collective of wedding and event floral designers. The organization provides professional development, training and support to floral designers in the U.S. and abroad. Through this collective, Holly offers hands-on workshops where participants learn her distinctive design techniques and explore—or even […]

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The Farmer and the {Florist} Interview with Jaime Giorgi of The Monkey Flower Group

From the green energy that powers its website, to the fuel efficiency of its delivery vehicle, The Monkey Flower Group is a model of sustainability and sets the bar high for environmentally friendly florists. Owned and operated by Jaime Giorgi, The Monkey Flower Group creates and delivers gorgeous seasonal bouquets of locally-grown flowers to the San Francisco Bay Area and throughout Napa’s wine country. Floral designs from The Monkey Flower Group are coveted by eco-conscious couples and specialty shops including Dean & DeLuca. Jaime previously worked at a flower farm in Vermont and as a floral designer in Boston before returning home to Napa to starting her own eco-friendly floral design business. I asked Jaime to share a little more about her business, particularly her sustainable sourcing practices. Erin: How does your previous experience working on a flower farm influence flowers you use or inform your purchasing decisions as a designer and […]

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Announcing our 2015 Workshops


As I look back at the highlights of this incredible flower-filled year, I keep circling back to those moments that have brought me the most joy both personally and professionally and that I’ve found the most rewarding. It’s been a truly spectacular year, so choosing just one moment as the absolute highpoint is impossible. But the memories I keep replaying the most are those many magical moments from our on-farm workshops. For me, witnessing the transformations that take place in attendees in just a few short days is completely awe inspiring. These small groups come together as strangers with one common bond: a love of flowers. By the end of the workshop, they go their separate ways, but remain united by their newfound knowledge and filled with the courage, confidence and passion to make their wildest dreams a reality. I feel unbelievably honored that I’m able to support so much growth […]

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The Farmer and the {Florist} Interview: Kelly Sullivan of Botanique

For this week’s installment of the {Farmer & the Florist} I have the pleasure of chatting with the uber-talented Kelly Sullivan, owner of Botanique design studio based in Seattle. Kelly was featured in the New York Times’ “Farm to Centerpiece” story earlier this year which detailed her dedication to sourcing local, seasonal flowers for a wintery February wedding! Kelly and I both share a love of lush, garden- inspired bouquets. Our designs recently graced the pages of Seattle Met Bride & Groom magazine. The “Lush Life” shoot at the gorgeous Dunn Gardens featured ultra-elegant gowns with subtle floral accents paired with our opulent bouquets of seasonal Seattle-area blooms. I asked Kelly to chat briefly about her work, seasonal flowers and the cutting garden in South Seattle where she grows some of the flowers and foliage used in her event designs. Erin: Thanks so much for taking time to talk with […]

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