Floret workshops are the highlight of our year. We spend months and months preparing and the entire team pours an enormous amount of love and focus into these life-changing three day intensives.
We strive to make each Floret workshop a safe, inspiring and supportive environment to explore your passions and dreams. It’s incredible to see what participants are able to accomplish when they’re given the space, time and support to express themselves creatively. For three magic filled days you will be able to step out of your life and be fully absorbed in a floral wonderland, surrounded by a community of inspiring, supportive, like-minded people from around the globe, all working towards building vibrant floral businesses and flower farms. By the end of the workshop, you’ll leave with invaluable new skills plus the courage, confidence and connections to create the life you want to live.
The workshop lit a fire within me and that excitement is quickly spreading
Throughout both workshops you will see firsthand the systems and processes that we’ve developed over many successful years in the flower business. We’ll show you what we’ve learned, the mistakes we’ve made and offer time tested tips that will save you from the struggle and expense of trial and error on your own. These aren’t just pretty flower classes – they are serious flower boot camps – with heart.
Seasonal Floral Intensives
Created especially for floral designers, creatives, flower lovers and dreamers, these amazing three-day workshops are all about fostering creativity and building the skills essential to running a successful flower-based business. We’ll share natural floral design techniques, the basics of floral photography, and social media marketing. You will have exclusive access to Floret’s flower fields and gardens. As part of this flower focused retreat, we’ll gather the freshest, most coveted blooms and create billowy, dreamy bouquets. Designs will be professionally photographed and used to adorn the historic barn at A.J. Johnson Farm where we’ll enjoy an elaborate celebratory final dinner.
Flower Farming Intensives
Developed specifically for budding and established flower farmers, these three-day on-farm workshops provide hands-on training on crop planning, high intensity production, plant propagation, succession sowing and season extension. We’ll dig into the business side of flowers, marketing, and basic floral design techniques. We’ll harvest armloads of amazing seasonal flowers, help you develop a farm plan to maximize every square inch of your space, share what we’ve learned over many years of farming, and even teach you how to make a market bouquet in under a minute. It is a busy, beautiful three days together.
Who Are They For?
These workshops are tailored for:
- Beginning and intermediate floral designers and flower farmers
- Established designers wanting to use local, seasonal flowers and develop a more natural design style
- Established growers wanting to add weddings, grocery sales and increase social media and marketing efforts
- “Dreamers” who aspire to one day launch a flower-based business
- Flower lovers wanting to be immersed in beauty
These courses are not designed for:
- Large scale farmers hoping to see high-tech, mechanized systems or tractor-dependent agricultural operations
- Growers seeking in-depth horticulture lessons or the science behind organic farming or chemical heavy pest and disease management
- Those seeking advanced financial or record keeping systems
We know these workshops make a difference because we stay in touch with past attendees, watching them quit their day jobs, go on to open their own shops and design studios, start flower farms and transform their floundering businesses into thriving ones.
In the Press
Floret workshops have garnered national press including a feature in Country Living magazine which described these hands-on events as “inspiring a new generation of farmer-florists.”
Each month you’ll receive helpful flower growing tips, special offers only available to subscribers, advance notice about upcoming workshops, exciting announcements and all the behind the scenes news from Floret.