Today’s the day! It’s the day I’ve been dreaming about and thinking about and obsessing about for many months now: the official launch of Floret’s new line of specialty flower seeds.
Today we’re marking the “official” launch of Floret Seeds. I kinda wish I had a pair of those giant scissors so we could have a ribbon cutting ceremony. Instead, I guess I’ll have to settle for a little celebratory dance here in my office before heading out to seed headquarters to help.
As I shared yesterday, there is a lot of love that has been invested in each and every little packet of Floret Seeds. Today, I wanted to share a few other details about what makes our seeds, dahlias and other Floret Shop offerings so special.
Tried and true performers: All the flowers in the Floret Shop are ones that I personally grow and love. We’re not selling anything that I haven’t tried and trialed and tested–re-tested and given the thumbs up on. I’ve grown a lot of flowers over the years and not all of the varieties made the cut. The ones that did are considered my tried and true favorites that perform consistently well and come in the prettiest, most coveted colors.
Ability to sort by color: Looking for flowers that complement the Pantone Colors of the year, Rose Quartz & Serenity or perhaps another specific color palette? Find lots of great options by utilizing the Search by Color tool in the Floret Shop. I love utilizing ombre shades of color in my floral designs and this handy little search option allows you to view flowers that combine and complement one another beautifully.
Custom color blends: We took some of the prettiest hues to create custom color blends you won’t find anywhere else, such as the Globe Amaranth Pastel Mix which combines white, rose, soft pink and pale lilac (all the best wedding colors) and the Love in a Mist Starry Night mix which includes a blend of my favorites including ‘Delft Blue,’ ‘Midnight’ and ‘African Bride’ which produce lavender dusted, royal blue and white blooms, all with spidery black centers.
Unusual varieties & colors: We scoured the globe trying to find flower seeds in the most coveted colors, so you’re not going to find many (if any) of these at big box store or neighborhood garden center. Be sure to check out the pale blush scabiosa (pincushion flower), and the peachy-apricot foxglove that flowers the first year from seed.
Certified organic dahlias: We’re one of the few sources of certified organic dahlias in the country. All our dahlia tubers come from our very own stock and we can email you a copy of our OG certificate upon request. We hand select the healthiest tubers and carefully hand-divide each and every tuber we sell.
High quality photos: Our love of photographing flowers is a close second to our love of growing them. These are not stock photos purchased from a foreign website–every single photo represents a flower we grew and photographed ourselves. Chris and I spent hours in the field and studio capturing the natural beauty of each and every one of the flowers featured in the Floret Shop.
Detailed growing info: Details such as the number of days to maturity and when to pinch back plants in order encourage branching and lots of blooms are key pieces of information that a lot of seed companies skip. As a grower, I know and appreciate how useful these little bits of info are, that’s why I compiled, then condensed years of field notes to include vital info not only on the packets, but also on the product descriptions on the site for easy reference.
Expanded resources: In addition to the info included on the packets and in the Shop, we also recently expanded the Resources section of the Floret website which is chock full of my best growing tips, plus great photo tutorials on how to make the most of your Floret Seeds and flowers.
Harvesting and vase life tips: As a farmer-florist, growing great flowers is just one of many steps in creating beautiful bouquets. Knowing the proper stage in which to harvest the flowers and how to hold and condition flowers to maximize the vase life are also critically important. I include all my best harvesting and vase life tips in product descriptions and on the packets, so you can spend more time enjoying your flowers and less time scouring forums and obscure websites trying to track down this key information.
I’m so, so, SO excited to finally introduce this special little seed line to you and flower fans across the country.
Thank you for your encouragement, enthusiasm and steadfast support as we embarked on this wonderful new venture. I hope you’ll join me in cultivating beauty with seasonal flowers this year!