20 years ago, when I started Floret, it was just a tiny seed of an idea, and the flower industry looked nothing like it does today. At the time, the term farmer-florist didn’t exist yet. You were either a floral designer or a flower farmer, but you couldn’t be both—the two worlds were kept entirely separate. Most flower arrangements were filled with imported blooms that were completely out of season and looked nothing like the ones growing in my garden or on other local farms.
Determined to bridge the two worlds, I spent years educating myself and trying to convince the key players in the industry that by working together and being more in sync with nature, we could change things for the better. Despite numerous setbacks, many dead ends, and more obstacles than I can count, this story actually has a happy ending, and today I’m excited to share that with you.
The floral industry is undergoing a huge transformation, and the farmer-florist community is steadily changing the way the world thinks about flowers and the people who grow them. It has been such an incredible honor to be part of this passionate and dedicated community. I can’t wait to see what happens next.
If you’re interested in seasonal floral design, you can learn more about our Flower Arranging Workshop here and sign up for the waitlist below.
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Cheryl Whitfield on
That is such a beautiful video. I love your passion for Flowers, growing selling, arranging and sharing
Thank you for being so giving and being so transparent about what you do! This is such a blessing.
I started to order some Dalia seeds last year, but a person that I know sells cut flowers, said she was going to give me some seeds. so I canceled my order.
Well, she never gave them to me, now I don’t have any Dalia seeds. I don’t have any tubers. Actually I never had tubers before, so if there was some way that you all can let me purchase some Dalia seeds or tubers, I would greatly appreciate it.
I live in Nashville, Tennessee, and haven’t really been able to really grow flowers too well. I can grow lots of vegetables, but flowers are still a struggle for me. But I would like to try again with Dahlia’s.
Thank you continue to share your love with all of us. ❤️
Cheryl Whitfield