Over the years, I’ve turned to online courses to dig deeper into all sorts of different topics ranging from creative photography to marketing to copywriting. Online courses can be a great way to learn more about a particular topic from the comfort of your own home.
I’ve spent more mornings than I can count perched at the dining room table with my laptop and a strong cup of coffee taking frantic notes as I watched online course videos. I’ve applied so much of what I’ve learned through these transformative courses and my business has benefited tremendously.
When the team and I started putting the pieces together to create the Floret Online Workshop, I thought back on which online courses were the very best and made a long list the things I loved and wanted to incorporate into ours. I also noted all the things I wanted to do differently for our course. And I’m proud to say that we were able to accomplish all of them–plus more.
Here are a few key things that make the Floret Online Workshop unique.
First and foremost, this is truly a workshop. Unlike some online courses where the instructors upload a few powerpoint videos and pdf documents and then walk away, the Floret team and I participate alongside you throughout the 6-week course. We host weekly Q&A sessions, discuss course content with you inside the learning community, and support you in big ways and small. We pour a lot of time, love and intention into the workshop, which is why we are only able to offer it once per year.
Printed course book. Even though the workshop is in a digital format, I know how important it is to have a physical copy of the course materials at your finger tips. That’s why we mail out hard copies of the book to every registrant, so that you won’t need a ream of paper and an entire box of ink cartridges to print out the course materials. This 250+ page printed course book contains a decade’s worth of information and resources on growing, harvesting and selling flowers on a small scale.
Lifetime access. The Floret Online Workshop course content is yours to keep once you register. This is a feature that is really important to me. I’ve signed up for more than a few costly online courses only to learn later that access to the content expires after just one year. In the Floret Online Workshop you can go back and re-watch the video tutorials season after season, without fear of them disappearing. Plus, you’ll have access to all of the new content we add to the course. Over the past two years, we’ve added dozens of new resources and videos to the workshop content.
Convenient format. I am a visual learner and need to see something done, usually more than once, for it to sink in. The Floret Online Workshop video tutorials allow you to learn at your own pace, view them in any order and re-watch them anytime and from any device. Plus, we filmed the videos over the course of an entire year which allows you to see spring, summer, fall and winter tasks. Concepts that were impossible to demonstrate in person due to time constraints and seasonality are now covered in depth in this comprehensive course.
The Floret Learning Community. This private online forum is a place where you can totally geek out about flowers, discuss the workshop content, connect with others in your growing zone or region, post progress photos and ask any questions that surface. This amazing group is, hands down, one of the nicest, kindest, most giving group of people you’ll ever meet. They’ll be there to lift you up, answer your questions, cheer you on and support you on your flower journey. Activity within the Floret Learning Community will be continue long after the conclusion of the 6-week workshop!
Online Support Team. If you have followed Floret for any length of time, you’ve likely heard me talk about Team Floret. I have the immense privilege of working alongside an amazing group of incredibly smart, talented, kind, generous (and hilarious!) teammates every day.
When we used to host workshops on the farm, I would also invite other successful farmer-florists to join the Floret Team to help out. Many of these same growers are back to support students in the Floret Online Workshop. This incredible support team of experienced farmer-florists from across the country will be available to answer climate-specific questions, discuss course content and share more about their experience and expertise inside the Floret Learning Community.
Collectively, this team represents a diversity of growing zones and climates from the chilly northeast to the hot, humid climates of the south and everywhere in between. They also bring expertise with various farmer-florist business models, including urban and rural markets in all different regions of the country.To learn more about this incredible course, please visit our Floret Online Workshop page.
Registration for the 2020 Floret Online Workshop will be open November 4-8, 2019. I’d love to have you join us!