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February 9th 2017

How to cultivate more beauty in the world

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It’s hard to imagine that you will soon be able to hold a copy of the Floret book in your hands! The idea for this book was planted as a seed more than three years ago, and much like gardening, it took a great deal of time and effort to bring it into full bloom.


Floret fans have been instrumental in helping move the project from a dream into a reality. Before ever typing a single word, I asked for your input, and was flooded with incredible feedback which set the framework for the book. I went back time and again throughout the writing process to make sure that I included everything I could from the wish list. This book really is for YOU!

One of the biggest lessons that I’ve learned through this process is that writing and capturing images are only half of what it takes to produce a successful book. The other half is making sure that it finds its way into the hands of the right people and sells well. So while it feels like we should be coming up to the finish line, in many ways, the race has just begun.

Big pre-order numbers tell booksellers that the title is a good bet and therefore they should stock it. It also sends an important signal to the publisher to print enough books – there’s nothing worse for sales momentum than running out of books! Here’s how you can help. By pre-ordering, you ensure the Floret book makes it into more stores, libraries, and into more hands and homes around the world.

If you haven’t yet pre-ordered a copy, you can order it from Amazon, Barnes & Noble, Indiebound and other great retailers. We also have signed copies available in our online shop, which is a great option for international orders. However, book sellers look at Amazon sales numbers as the biggest indicator of a book’s success. And right now it’s only $18!

hellebore-22Meanwhile, the Floret Team and I are doubling down on efforts to educate consumers about the beauty and benefits of seasonal flowers.  We’ve been working overtime to try to get the message out through the mainstream press and we are so excited to report that many of those efforts are bearing fruit.

Just this week, the Seattle Times published a story which included some of our gardening tips and earlier this month, Sunset magazine ran a story focused on growing sweet peas.  Flower magazine and Mantra magazine also recently published a story and in-depth interview.

In the coming weeks and months, Better Homes and Gardens, Taproot, Garden Design Magazine and Heirloom Gardening will feature articles on seasonal flowers. We’re also working with a few influential websites to share the local flower love with an even greater audience.

There will be a few other book-related surprises on the horizon we’ll be sharing, too, so make sure you are on our mailing list to get all of the details.

harvestingsweetpeasMy hope is that this book will help shine a spotlight beyond our tiny two-acre farm and onto the bigger seasonal flower movement and the countless other flower farmers, floral designers, and flower lovers who are growing and designing with local flowers. If this title is a success, which it can be with your help, it has the power to shift the industry in a new and more sustainable direction.

I’m thrilled to report that my publisher, Chronicle Books, has shared that our early sales numbers are the highest of any title that they’ve published to date. Can you believe that? That’s because of you! Thanks to everyone who has pre-ordered the book, we’re already breaking records! And if you’ve peeked on Amazon lately, the book is a bestseller.

If you have a shop and are interested in stocking the book, please contact: [email protected]

If you are a journalist, garden writer, or blogger and would like to discuss featuring the book, please contact: [email protected]

So thank you. I am so grateful for your steadfast support throughout the process of conceptualizing, writing, photographing, editing, (more) editing, and now marketing the book. Together, let’s cultivate more beauty in this world.


  1. Meenakshi on

    I am so happy after reading your post. One simple word to describe all your efforts is “AWESOME”. I would like to thank you for such a lovely post.

    – Meenakshi & Team
    ( https://www.way2flowers.com )

  2. Blondies Bins on

    So happy to have just stumbled over this post! As keen gardeners ourselves with a gardening business, it is our lives! Look forward to the read.

  3. Janet Kelly on

    Hi Erin I’ve pre ordered your book on Amazon (UK) I stumbled on your blog last year and I’ve read all your posts and can’t wait to read your book I grow cut flowers in my garden in the north of England but your advice is still relevant even though our scale and location are completely different keep up the good work and best wishes for your business x

  4. Linsey on

    I pre-ordered my book several weeks ago and have been anxiously waiting to get it ever since! I haven’t been this excited about a book in a long time! I can hardly wait to get it in the mail. Flowers and gardening have been my obsession for years and thanks to Floret I am finally going to plant a garden this year. No more waiting around.

  5. Alexandra Ward on

    Book ordered on Amazon! I live in Northern Ireland and you really have me obsessing about taking over a corner of our dairy farm for flowers now!! Not sure my hubby will fall for it….might have to start by removing some turf from my lawn this year and see how we go? Hopefully your book will stop me from ordering the enormous baskets I have collated on Rose Garden Plants and the National Dahlia Collection lol. Not sure I can resist the sweet peas on Owl Acre Seeds though, that is where I found your link in the first place Erin. Thank you, your blog is like a little rainbow of joy in my life at the moment, even my 4 year old loves looking at your photos. x

  6. Andrea on

    I’ve wanted to do something with the unused portion of our property for a long time. I’ve been so torn between different methods of preparing the land – till, cultivate, cover crop or not disturbing the soil – that I’ve been frozen into doing nothing. I will do as you instruct in this book. Roses take up a portion of the area – only 150 so far, but ever increasing, and I think another area for a cutting garden would make it complete. I’m on the other (dryer) side of the state than you, with a very short season.

  7. Amy on

    Like Stevie, I have NEVER pre-ordered a book, but I asked for and received yours as a Christmas gift, and I can’t wait to hold it in my hands! Your beautiful photography of your beautiful flowers just makes me want to try to create my own beautiful corner of the world…thank you for sharing.

  8. Alexandra Ward on

    Currently obsessed with sweet peas and dahlias….plotting ploughing up our (mostly unused) but critically south facing back garden – less mowing for busy dairy farmer husband? Do you think he will fall for it?! Trying to rein in my desire to order a rainbow of dahlias, so I have pre-ordered your book on Amazon (UK). It will either kill or cure! Anyway, thank you Erin X

  9. Stevie on

    Ordered my book yesterday, can’t wait! I can honestly say I have never…ever, pre-ordered a book before but after reading your newsletter I thought I would try to do my part to help make sure loads of them get printed and get out in the world. Specially since you have been so giving and forthcoming with all your knowledge and beautiful work! Thanks for being such an inspiration :)


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