Flower Arranging Workshop

See New York Times bestselling authors Erin Benzakein and Jill Jorgensen demonstrate step by step how to create stunning seasonal arrangements and wearable flowers using locally-grown ingredients. Learn essential techniques from everyday arrangements to gorgeous wedding bouquets.

Receive this jam-packed 220-page printed book in the mail when you register for the workshop. Available exclusively to Flower Arranging Workshop students, the complimentary course book contains advice on sourcing flowers, ingredient lists for every featured tutorial, favorite plant lists to help with ingredient selection, tips and tricks for getting the longest vase life from your flowers, best practices for flower photography and portfolio building, a sample event timeline, plus all of our favorite supplies, sources, and more.

Go behind the scenes at Floret to see step by step how to create beautiful arrangements for every occasion. The workshop curriculum includes more than 70 video tutorials demonstrating essential design techniques, color theory, flower harvesting and post-harvest handling, packaging and delivery, flower photography, and how to make beautiful arrangements quickly and efficiently.

Ask questions and discuss course content. During these popular Q&A sessions, Erin and Jill will answer questions and share additional tips, stories, and insights so you can gain a deeper understanding of the course material and expand your knowledge.

Save time and decrease stress by utilizing our sample full service and à la carte wedding packets, regional pricing guides, pricing calculator, and customizable client communication templates that will walk you through every stage of the wedding planning process from initial inquiry to the day of the event.

If you’re interested in adding wedding flowers to your offering, Floret’s Weddings à la Carte and Full Service Wedding packets help take the guesswork out of incorporating these design services into your existing business or starting one from scratch.

Enjoy special discounts on Floret’s favorite design supplies, vessels, tools, mechanics, candles, ribbon, and more. Many of our favorite suppliers have generously offered coupons specifically for Flower Arranging Workshop students.

Watch tutorial videos whenever it fits your schedule and review and practice as many times as you need. With lifetime access to the workshop content, you’ll also receive any new videos and resources added to the curriculum in the future.

Sit down with some of the most talented and beloved designers and farmer-florists in the world to hear their sage advice, inspiring stories, and hard-won wisdom. Tour their creative spaces, learn about their individual journeys, and discover their favorite flowers and foliage for seasonal design work.

Join the Floret Learning Community, a private online forum created exclusively for workshop students where you can ask questions, discuss course content, share inspiration and success stories, and connect with flower lovers from around the globe. In this space, you can also post photos of the arrangements you’re making and see what’s blooming in every corner of the world throughout the year.

“I did all of this with a full-time job! I’m celebrating that I’ve gained the confidence and clarity to design arrangements that feel intentional and true to my own style—and my customers are noticing. It’s helping me sell out faster and feel proud of the work I’m putting into the world. And I grew all my flowers!”

“When I enrolled in Floret’s Flower Arranging Workshop, I was a beginner flower farmer with no floristry experience and a strong desire to learn from the very beginning. The course provided an incredible foundation in floral design and made the learning process feel approachable and inspiring. Each module was easy to follow and thoughtfully structured, helping me build confidence in my skills and creative choices. This experience was truly meaningful and has had a lasting impact on the way I work with flowers and design.”

“The course gave me solid instruction in how to do all the things I wanted to do, but especially statement arrangements and bridal bouquets. I feel like I can take on a wedding without fear. Not only can I creatively make something awesome, but now I know how to take on time management as well so I can pace myself. I can’t express enough how much more confidence this gives me. What’s more, knowing exactly how to support my arrangements and having a structured approach has unleashed a stream of creativity I don’t think would have come out otherwise. I try new things because I know how I want them to fit into my structure.”

“This course is so thorough!! Well done, thoughtfully arranged. Jill, Erin, and Chris are magic together. I have found more confidence as a farmer-florist supporting my local blooms and all they stand for with the support of your course. This is a late-in-life career, I’m 66 and on my own but LOVE it! I’m finding my creative outlet and thank you for encouraging it! Just GO FOR IT. Thank you for making the local florals and ‘bits’ okay to use. So many tips and more to practice and learn. Thank you!!”

“I have to confess that I fully intended never to log in to the Learning Community portion of this course. With two jobs, a toddler, three cats, etc., I often feel overstimulated. To me, engaging in social media can be daunting and overwhelming at times. But I decided to log in yesterday for the first time, and I saw that Erin and team have thoughtfully and lovingly built a very well-organized, beautiful space here for us. As I read through each introduction yesterday, tears were streaming down my face as I realized here is the community I never knew I needed to be connected to. I’m so happy to be here and to be a part of this.”

“This course really sparked my creativity, and I find myself wandering through the garden and cutting things I never thought about before, like Aquilegia seedpods, which I absolutely love! I am much more convinced that working with flowers is more to me than a hobby and that my journey might have just begun. :-)”

“Chris and Erin’s module on photographing flower work has allowed me to expand my portfolio and the marketing of my business. I took photos before but was never happy with the result. I could take beautiful field shots, but pictures of bouquets and arrangements never showed off the beauty of the blooms. The tips Chris shared were so helpful and very much needed.”

“Because of this course, I was able to confidently price out and create my first flower crown and bridal bouquet. Prior to this, I had resounded in the idea that I was never going to be involved in weddings. Thank you for the confidence boost!”

 “I feel my soul beaming from this workshop and am forever grateful to be a part of this learning. As a teacher, my summer money went to this course, and it was totally worth it. I’m experiencing so much joy. Thank you!”

“We’ve booked nine 100% Maryland grown weddings this year in addition to our grocery and CSA customers! We are able to source all of our flowers from our farm and a network of other farms and that feels great. I’ve been heavily influenced from the beginning by Ariella Chezar and Erin’s philosophies of generosity and community building!”

“The workshop has nourished a long-term dream of giving bouquets to my community and those who can use sunshine in their daily lives. Through the weekly arrangements and continuing to learn through your courses, my creativity and dreams (that honestly were forgotten about) have been restored. It’s giving me permission to pause and enjoy our gorgeous blessing of being able to live here.”

Known as the godmother of seasonal floral design, Ariella Chezar has led the way for countless designers and farmer-florists to look to nature for inspiration and take their cues from the natural world. Her impact on the industry over the past 30 years is immeasurable.

Photo copyright © 2024 by Gentl & Hyers

A celebrated ceramicist, potter, author, and photographer Frances Palmer has made significant contributions to the world of floral design and gardening. Her work uniquely bridges the gap between art and the natural world and has inspired many creatives to think more holistically about their work.

Beloved Australian designer Tanya Barbariol incorporates seasonality and sustainability into every aspect of her business. Her love of flowers, floral design, and celebrations has taken her all over the world as a traveling event florist and well-loved teacher.

English floral designer, seed monger, and flower farmer Milli Proust grows many of the blooms used in her wedding design work and has been a huge inspiration to flower lovers around the world through her beautiful books and Windowsill Wednesday series.

Photo copyright © by Éva Németh

A pioneering leader of the slow flower movement in the UK, Rachel Siegfried is a gifted teacher and well-respected author known for her sustainable and seasonal approach to floristry. She adheres to a garden-led philosophy in her design work, aiming to grow everything needed for her arrangements.

Floral designer, farmer-florist, and popular teacher Emily Avenson is known for her wild and whimsical garden-inspired arrangements, unexpected ingredient selection, and carefully curated color palettes that she photographs expertly from her historic Belgian estate.

Second-generation flower farmer, floral designer, and author Hannah Muller is one of the leaders of the field-to-vase movement in Northern California. She is known for her expertise when it comes to drying and preserving blooms for use in wreaths and mixed bouquets.

Photo copyright © by Molly Decoudreaux