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May 6th 2020

New to Floret? Start here

Written by
Floret

It’s been such a thrill to hear from so many people who have recently found us and are interested in filling their lives with more flowers.

I thought it would be helpful to tell you a little more about Floret and show you all the resources we’ve created to help you grow the garden of your dreams.

Our Story
In 2001 my husband Chris and I moved to the Skagit Valley, about an hour north of Seattle, to pursue a slower, simpler lifestyle where we could raise our children surrounded by nature.

Little did I know that the small backyard cutting garden I planted so many years ago would eventually turn into a thriving teaching farm and full-fledged seed company. You can read the full story here.

Floret Resources
If you’re new to growing cut flowers, be sure to check out our growing resources. More than 25 photo-filled how-to posts dive deep into specific flower varieties. Some of our most popular resource posts include:

How to Start Flowers from Seed

How to Prepare Your Soil

How to Grow Zinnias

Floret Blog
I’ve been documenting everything I’ve learned over the past 15 years on the Floret Blog. In the early days of Floret, I challenged myself to write a blog post every day for a year in hopes of becoming a better writer so I could one day write a book.

The blog takes you behind the scenes here on the farm and is filled with hundreds of helpful posts about what I’ve learned growing flowers and growing a small farm-based business.

Here are some of the most popular posts to check out:

Six Important Questions to Answer Before You Get Started Growing Flowers

How to Grow More Flowers than You Ever Thought Possible

Heat-loving Flowers and Foliage

Floret Books
In 2017 I wrote my first book, Floret Farm’s Cut Flower Garden. In it, you’ll find easy-to-follow steps for planting, cultivating, and harvesting more than 175 varieties of flowers.

In 2020 my second book, Floret Farm’s A Year in Flowers, was released. This book picks up where Cut Flower Garden left off and teaches you everything you need to start making your own incredible arrangements, whether you’re harvesting flowers from the backyard or sourcing ingredients at the local market.

A Year in Flowers even made the New York Times Bestseller list!

In early 2021, my third book, Floret Farm’s Discovering Dahlias, will be released into the world. This book, brimming with gorgeous photos taken by my husband, Chris, will teach you everything you need to know about growing and arranging with this beloved cut flower. The book also features a Variety Finder showcasing 360 of my very favorite dahlia varieties grouped by color.

Floret Shop
Cut Flower Garden featured some of the most stunning cut flower varieties I’ve ever grown, many of which were only available to professional growers at the time. I wanted readers to be able to grow the same flowers they saw in the book, so I decided to develop our own line of Floret Seeds.

In our online shop, we now offer more than 400 hard-to-find flower varieties sourced from the finest seed breeders in the world, as well as varieties bred right here on the farm. We also sell spring-flowering bulbs, gifts, and specialty supplies.

We offer limited quantities of our products at specific times of the year, and they always sell out fast. Be sure to check out our availability schedule to learn when our products go on sale, and mark your calendars so you snag your favorites.

Free Mini Courses & the Floret Online Workshop
Twice a year, we offer Floret Mini Courses, which are free video tutorials that demonstrate the techniques we use to grow and harvest flowers on a small scale.

Our Summer Mini Course will run in mid-June and teach you how to increase the number of stems your flowering plants produce, how to cut and care for your flowers for the longest vase life, and how to make a beautiful, abundant hand-tied bouquet in less than a minute. These videos are free, but registration is required. Sign up here to be notified.

And every fall we open up registration for the Floret Online Workshop. This 6-week intensive online learning program is focused on growing cut flowers on a small scale. The Floret Online Workshop is offered just once per year and covers everything we’ve learned about growing great flowers and building a successful flower business on just 2 tiny acres.

To learn more about our free Mini Courses and the Floret Online Workshop, make sure to sign up for our newsletter.

Bouquet in paperFarmer-Florist Collective
Though we no longer sell cut flowers, part of Floret’s mission is to connect growers with people who want to buy local blooms. Our online directory, Floret’s Farmer-Florist Collective, can help you find flowers quickly and easily, both in your area and where your loved ones live.

The Collective is inclusive and accessible on a global level. With more than 1,400 members, it’s the largest local flower directory in the world—and it’s free to use and join.

The flower farms, florists, and farmer-florists listed in the directory are all part of the global seasonal flower movement. Every member of the Collective has pledged to highlight local, seasonal flowers and to use sustainable growing and business practices whenever possible.

Documentary Television Series
Over the past year, we have been filming a documentary series about our farm for the new Magnolia Network. You can read more about the project here.

I am beyond grateful that Joanna and Chip Gaines felt that our story was one worth telling, and I’m so excited to share more about our farm and our journey with you when the new network debuts in early 2021.

Make sure you’re signed up for our newsletter to stay in the loop and hear about all the happenings on the farm.

I’m so glad you’ve found us, and I’m so excited to share more of our flower-filled journey with you.

14 Comments

  1. Halle R on

    I have a 10×4 raised bed that I’m wondering how to get flowers to bloom in from early spring to fall. I live on the oregon coast and I planted zinnias, cosmos, and bachelor buttons. They are just blooming now in late August and I want to get flowers throughout the whole season. How should I plant them successively? Should I plant the later blooms in between the rows of the early blooms?

    Reply
  2. Linda Coad on

    My introduction came from Laura from Garden Answer and then I went to your website and learnt that you should water your flower seedlings from underneath. Makes sense and makes me realise why mine haven’t been successful yet. I love gardening networking. Be taught from people all around the world. I love it. Thank you for your story, I will continue to learn from your website 🥰

    Reply
  3. Becky Brawner on

    I found you through watching videos and FB posts by Laura from gardenanswer. So much networking in the gardening community. I’m in Fort Worth, Texas, which has extreme heat and typically drought in summer so I’m grateful to have the directory you provide for local offerings! Keep growing to make this a more beautiful planet!

    Reply
  4. Brandon Hartford on

    I saw you on the pages of Victoria Magazine as well as on YouTube at Garden Answer with Laura – You have such beautiful flowers and books ! God Bless !

    Reply
  5. Kim Gerardi on

    This was the best Mother’s Day gift from my kids!! Beautiful!!

    Reply
  6. Jill Adams on

    I read your story in the recent issue of Sunset Magazine. I was looking back through older issues and remembered reading about you when your farm was much smaller. So glad I picked up the recent magazine and am fascinated by your work. Such beautiful flowers … trying our best to raise sweet peas in Southern California as they were my mother’s favorite! Thank you!!

    Reply
  7. Pidge Tyson on

    What a beautiful gift you have given to the world! Thank You.

    I would also like to know if you have found a way to keep chipmunks and voles from eating tulip bulbs and daylily and peony blossoms. Our cats do a pretty good job of policing (we do garden organically!!!), but can’t see under the soil. Any suggestions are much appreciated. Thanks

    Reply
  8. Phyllis Barber on

    I am ready to order some bulbs, but couldn’t negotiate this website to do so. Maybe I’m early, but I would like to order before you are sold out. Please let me know how to proceed.

    Reply
  9. Barbara on

    How do you stake your dahlias? I was looking for a picture on your site but did not find one.
    Thanks

    Reply
  10. Laura on

    I didn’t realize you guys had stopped selling cut flowers! I wondered how you managed that and everything else. So, are all of the flowers you grow now for seed and research?

    Reply
  11. Cindy on

    Erin,
    Help! This is the first year that I am growing dahlias. I put them in pots, they were just starting to peek out of the soil when we had the polar vortex, yikes…in May! Talk about a last frost! It was cold here in Maryland, but not frosty and no, I did not cover my pots ( I know, what was I thinking) What I was thinking is that the soil would be warm-ish. The bits peeking out of the soil don’t look too happy with me (frost bitten). My husband thinks they will be fine, I have dahlia tubers on order for delivery this week…just in case. What say you?

    Reply

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