This spring is like nothing any of us has ever experienced before, and while this time of year is typically filled with so many special celebrations and occasions like Mother’s Day, graduation, and Memorial Day, very few of us will be able to connect in the same way we always have.
Flower farmers around the world have been scrambling to pivot their small businesses, coming up with creative and safe ways to continue to provide the beauty and connection that’s so desperately needed right now.
I’ve been in communication with so many farmer-florists over the last few weeks and am inspired by their resilience and willingness to step outside of their comfort zone and quickly adapt to the present circumstances. Many growers and designers have started offering local bouquet deliveries and setting up safe pick-up sites in order to sell and share their blooms.
Because many of the largest flower wholesalers in the country have had to limit their shipments, retail florists have been turning to local flower farmers to supply them with much-needed blooms. And a number of flower farmers that I know have started shipping for the first time ever, which is no easy feat. But they’ve been consistently selling out in record time. I have loved watching how excited and grateful people have been to get a hold of these farm-fresh blooms.
The best way we can support these hardworking farmers is by buying and sending local flowers this spring—and one of the best ways to find local growers is by searching Floret’s Farmer-Florist Collective.
Part of Floret’s mission is to connect growers with people who want to buy local flowers. We can help you find flowers quickly and easily, both in your area and where your loved ones live.How it works
The goal of the directory is simple: matchmaking! And we want to make the process easy. The Collective is inclusive and accessible on a global level. With over 1,400 members, it’s the largest local flower directory in the world—and it’s free to use and join.
The flower farms, florists, and farmer-florists listed in the directory are all part of the global seasonal flower movement. Every member of the Collective has pledged to highlight local, seasonal flowers and use sustainable growing and business practices whenever possible.
To find flowers
The Find Flowers tab on the Floret website will take you right to the Collective. You can search for flowers using your location—city, state, or ZIP code—and the interactive map will bring up members in your area.
Color-coded dots, or stars for Floret workshop alumni, designate members in the Flower Farm, Florist/Designer, Farmer-Florist, and Related Business categories. Click on a dot or star to bring up a member’s profile, which includes a website or other online presence with contact information.
Then reach out! These growers want to hear from you.
Whether you’re a farmer trying to get the word out, a florist in search of blooms, or someone who wants to give the gift of fresh flowers or who simply needs a dose of beauty in your life right now, the Collective is a great place to find what you need.
To join the Collective
The Floret Farmer-Florist Collective lists three categories: Flower Farm, Florist/Designer, and Farmer-Florist. If you’d like to set up a listing and join the Collective, head over to the page and create an account by following the simple steps outlined there. It only takes a few minutes. Choose a photo of yourself or someone from your company—with flowers—to include with your listing. If you’re a Floret workshop alum, you’ll be designated with a star.
This a listing you can manage yourself, updating your information and photo anytime you need to after logging in.
I’d love to hear ways you’ve used the Farmer-Florist Collective directory to connect with others and find local flowers.
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