I have a vision board with all of the amazing, impossible, unbelievable things I want to experience in life and business taped up in my office. For years The New York Times has been up there, just staring back at me.
Well, that dream came true when the New York Times featured the local flower movement in their online last week and also in their Sunday T Magazine print edition.
I can’t tell you what an honor it was to have my new book, Cut Flower Garden, book mentioned in the article, and also be included in the New York Times’ list of “Favorite Florists on Instagram” alongside all of my floral heroes.
As thrilling as it was be featured in the article, what was perhaps most rewarding was to have the seasonal flower movement spotlighted in such a prominent publication and in such a compelling story.
The story begins boldly, “This country is in the midst of a floral revolution.”
What is so refreshing to me is that it is no longer just a little flower farmer saying ‘the times they are a changin.’
Now the paper widely considered the national “newspaper of record” has detailed fundamental changes to the floral industry.
Yeah, it’s kind of a big deal.
The story describes it as “like a David and Goliath story, with something as lovely and fragile as a flower upending big business.”
For the past few years, I’ve been so fortunate to have the opportunity to work with hundreds of flower farmers and floral designers through the Floret Workshops.
I’ve seen firsthand the intense interest in both growing and designing with seasonal, sustainably-grown flowers. I’ve witnessed the emotion and nostalgia stirred up after smelling a fistful of sweet peas.
And a quick scan of my inbox or the 600+ comments to my post “Six Important Questions to Answer before You Get Started Growing Flowers” further illustrate the deep desire to cultivate beauty.
There is a hunger for change.
Recent articles in the press have helped to fuel further interest in growing and designing with local, seasonal flowers. For example:
Garden Design magazine (If you aren’t already familiar with this publication, it is a beautiful coffee-table quality magazine with no ads. Just 148 pages of beautiful gardens and plants. Learn more.)
In addition to the Cut Flower Garden Virtual Book Tour, I also had the opportunity to promote some local flower love by sharing gardening and design tips with some of my favorite blogs including:
(see even more flower-related press here)
Again, while I’m truly honored and humbled by all of the praise and press coverage of the new Floret book, what makes me the most excited is seeing the giant spotlight that it shines on the local, seasonal flower movement.
The New York Times article perhaps said it best, “This country is in the midst of a floral revolution….This revolution might be pastoral and pretty, but it’s also powerful.”
A huge thank you for being part of it all!